The leading technology trend in the hospitality industry is, predictably, AI. However, the focus is on how we utilize AI
Jun 6, 2024
Artificial intelligence will eventually be integrated into every aspect of our lives, blending seamlessly into everyday experiences. For example, recommendation engines on Amazon or Netflix are powered by AI, but they’re not typically labeled as such. As consumers adopt these technologies, they will naturally become part of the overall guest experience. This integration is a non-intrusive form of AI.
Key takeaways
- Data as a foundational element: Centralized data holds immense potential for personalizing guest experiences at scale, fulfilling travelers’ desires for unique and tailored stays.
- Security and trust: Ensuring data security and fostering guest trust are essential for success, especially given the hospitality industry’s susceptibility to cyber threats.
- Re-humanizing hospitality through technology: Technology can empower staff to focus on building genuine human connections, thereby enhancing the guest experience.
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