Hyatt Hotels has added me and all hotels into its brand portfolio. In a statement, Hyatt announced that an affiliate had acquired me and all hotels from family-owned German hotel company, Lindner Hotels AG. The purchase price was not disclosed.
The acquisition will help Hyatt expand its presence into newer markets across Europe and build on its strong momentum in the region. The deal closed on Friday.
me and all hotels, which is currently a nested brand within Hyatt’s JdV by Hyatt brand, will now become a standalone brand within Hyatt’s global lifestyle portfolio, which has quintupled in rooms between 2017 and the end of 2023.
The acquisition builds on the partnership that Hyatt and Lindner entered into in 2022, which helped Hyatt grow its footprint in Germany and Europe. All Lindner Hotels & Resorts properties and me and all hotels have been integrated into the World of Hyatt loyalty program.
“The Lindner team has built an incredible brand with me and all hotels, and we believe the brand has great potential for expansion across Europe and other global markets,” said Felicity Black-Roberts, SVP Development EAME, Hyatt. “Our collaboration with Lindner was a significant step forward for our distribution in the EAME region, expanding our brand footprint and offering many new locations to our 46 million World of Hyatt members.”
Launched in 2016 as Lindner’s urban lifestyle sister brand, the me and all hotels portfolio has grown to six hotels with more than 1,000 rooms in Germany. These properties are currently part of Hyatt’s inventory. The brand also has hotels in its pipeline, including conversions and new builds in destinations such as Berlin (to open later this year), Hamburg, Leipzig and Stuttgart (all slated to open in 2026). Additionally, there are more me and all developments in various stages of negotiation in destinations beyond Germany.
The me and all hotels brand offers conversion-friendly development model in the desirable upscale lifestyle space, positioning it for scale and accelerated expansion across Europe and beyond, Hyatt said in the statement.
“We are thrilled to deepen our successful collaboration and shift into high-growth gear for me and all hotels, backed by Hyatt’s global distribution engine,” said Arno Schwalie, CEO, Lindner. “The combination of the successful work we have done to launch and position the brand in Germany, its vibrant pipeline, and the potential for growth as part of Hyatt makes us confident that what has become a beloved lifestyle brand in Germany will soon shine on the global stage.”
The acquisition of me and all hotels is Hyatt’s first deal this year. The hospitality group has been expanding its portfolio with the recent acquisitions of Dream Hospitality Group, Mr & Mrs Smith, Apple Leisure Group and Two Roads Hospitality.
