TMCs are deploying low-risk AI tools while at the same time laying the groundwork for more complex uses – with the potential to revolutionize the sector
Jul 26, 2024
Generative AI isn’t new, but recent advances such as OpenAI’s ChatGPT, Microsoft’s Copilot, and Google’s Gemini have generated significant buzz. In corporate travel, TMCs are currently deploying simple genAI applications and preparing for more complex implementations in the future.
Key takeaways
- Concerns about AI accuracy have led the business travel industry to adopt generative AI more slowly than other industries, due to fears that even small errors could have significant consequences;
- Currently, generative AI applications in business travel are mostly limited to basic tasks, such as answering travel policy questions and parsing emails;
- However, there is considerable excitement about future possibilities, including enhanced customer relationship management systems and advanced AI assistants.
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