The company acquired a 30% equity interest in Holisto, which uses “split and match” technology to create novel hotel deals
Jul 31, 2024
Trivago described Holisto Ltd., based in Rishon LeZion, Israel, as “an artificial intelligence-driven travel technology platform that serves as a hotel rate aggregator and white-label booking engine provider.”
Key takeaways
- Holisto says it uses machine learning to combine multiple hotel bookings for travelers at different rates for the duration of a stay, creating “all kinds of amazingly attractive hotel deals;”
- It also claims to provide value to hotels, allowing them to offer new deals “that are listed as ‘sold out’ on other sites;
- Trivago said it has the option to buy the remaining 70% of the company within 15 months.
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