Members can now book stays directly within app
TripAdvisor is further strengthening its offering by introducing hotel booking capabilities within the app.
While TripAdvisor members have been able to book experiences, explore restaurants and things to do via the travel planning platform, the team is now introducing hotel bookings to complement its other hotel offerings.
To introduce this functionality, TripAdvisor has partnered with global travel technology provider, HTS (Hopper Technology Solutions).
The partnership will see HTS power both hotel bookings and provide a source of hotel inventory in the TripAdvisor app, providing an enhanced end-to-end, in-app travel planning experience.
The in-app booking experience is available only to logged-in TripAdvisor members. Through this partnership, TripAdvisor is continuing to build its free membership value proposition by exploring in-app rewards and incentives, offering further opportunities to deepen relationships with its most engaged members.
The partnership brings an elevated product experience to market by surfacing TripAdvisor’s differentiated guidance content paired with HTS’ robust distribution technology and supply.
“We want the TripAdvisor app to be an essential tool for our most engaged members, who we know are looking to do more with our platform,” says Kristen Dalton, President of TripAdvisor.
“This began with the introduction of our AI Trip Builder earlier this year and will continue as we roll-out this latest enhancement. The ability to book hotels within the app is a crucial part of the user journey.
“Partnering with HTS allows us to focus our internal efforts on creating an exceptional user experience, while leveraging a partner to scale at a faster rate.”
