Revenues from Hotel Direct Distribution are at a high level and powered by Digital Marketing
Through an analysis of the source of reservations, you will discover the incremental increase in direct bookings attributable to Digital Marketing and its subsequent impact, unveiling the most successful advertising media.
Concurrently, digital advertising costs are decreasing, enhancing the cost-effectiveness of direct distribution for hotels
We’ll see how the cost of digital advertising has decreased since 2019, consequently improving the ROI for Hotels. Additionally, we’ve successfully computed the real cost of direct distribution apart from mere guesstimates we often come across.
AI can improve hotels Digital performance
We looked at how AI was already used today by key digital players such as Google and Bing. Additionally, we conducted our own tests, comparing various AI usage scenarios within a digital marketing strategy.
