Ah, the Fife Arms. A sort of royal Highland fantasy meets a stay at a faintly bonkers art museum, which has transformed the pretty little town of Braemar, not far from the royal Balmoral Estate. There are more than 16,000 works of art in the hotel, with every Picasso, King Charles watercolor, and taxidermied haggis playfully but beautifully curated by the art-dealer owners Ivan and Manuela Wirth.
In fact, everything here is done with total conviction, from the wild swimming and sauna experience led by local Annie Armstrong to the freeform whisky tastings led by Angus Upton at Bertie’s Bar, who’s fond of linking drams to Brian Eno or Swedish schlager music, French armoires, or late-stage capitalism. If nothing else, come for black pudding bonbons with spiced plum ketchup at The Flying Stag, where the staff have a sense of humor drier than the hotel’s single cask whisky. The Fife Arms is, above all, good fun. There’s not another hotel like this—definitely not in Scotland, and probably not anywhere else.
Packing-wise, there are competing instincts at play here. One is that I’m at the normcore/gorpcore end of the fashion spectrum, as defeatist as that is to admit—and part of what I love about the Fife is that it really isn’t snooty. Arriving in your hiking gear and ruffling one of the staff pooches is fine here—everyone gets the same welcome. At the same time, the village does have a certain royal-warrant style, ideally accented with Barbours, Land Rovers, and Labradors—a style that’s slyly played with at the Fife Arms shop, one of the great hotel stores, where you might pick up a Giles Deacon tartan cape or find yourself yearning for a waxed cotton Glens kit bag in collaboration with Aberdeen-based deadstock brand Fernweh. Below is a mash-up of what I actually packed, and what I realized I probably should have.
Where I stayed
What I packed
What not to pack (but to buy while you’re there)
Here are just a few highlights from The Fife Arms shop, one of my all-time favorite hotel shops, and a cheat’s shortcut to smart and occasionally playful Highlands style.