China has one of the fastest-growing aging populations in the world, with 28% of the population over the age of 60 expected by 2040
Aug 28, 2024
China’s senior travelers are changing the game in the travel industry. Trip.com Group reported that these users have spent over $224.6 million) on its platform so far. To cater to this demographic, the company launched the Old Friends Club last quarter, targeting those aged 50 and above.
Key takeaways
- To help older travelers, Trip.com introduced a “family cloud” feature. This allows younger, tech-savvy family members to help their elders plan trips and book travel using their phones;
- As China’s economy grows, senior travelers are spending more on mid to high-end travel. This group is no longer about budget travel. They’re looking for mid to high-end experiences and more unique and quality experiences.
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