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Thibault Catala

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#hospitalitymanagement #experience #onlinereview #human | Thibault Catala | 11 comments

📈 In 2022, a European study highlighted breakfast as a top-3 hotel selection driver, following location and price/value. Reviews impact demand and RevPAR, with 80%+ of travelers trusting online reviews more than official websites. Most negative reviews stem from service quality. Reputation influences profitability, and review scores predict satisfaction and return intention. Hospitality success hinges on human emotions, not just tech or revenue management, emphasizing the industry’s human-centric nature.
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#hoteldistribution #revenueoptimisation #directbookings #otastrategy | Thibault Catala

📊 Apply the 80/20 rule: focus on the top 20% of channels to drive 80% of performance. Experiment annually with niche OTAs and platforms. Measure key metrics like NetRevPAR and revenue by channel. Run a parallel direct booking strategy to increase margins and build guest loyalty. Cut the noise: prioritize quality over quantity in channel selection. A modern strategy should be data-driven and profit-focused to maintain control. #HotelDistribution #RevenueOptimisation #DirectBookings #OTAstrategy
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