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Generative AI in Search: Let Google do the searching for you

  • Liz Reid
  • 4 October 2024
  • 2 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

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Over the past 25 years, across many technological shifts, we’ve continued to reimagine and expand what Google Search can do. We’ve meticulously honed our core information quality systems to help you find the best of what’s on the web. And we’ve built a knowledge base of billions of facts about people, places and things — all so you can get information you can trust in the blink of an eye.

Now, with generative AI, Search can do more than you ever imagined. So you can ask whatever’s on your mind or whatever you need to get done — from researching to planning to brainstorming — and Google will take care of the legwork.

This is all made possible by a new Gemini model customized for Google Search. It brings together Gemini’s advanced capabilities — including multi-step reasoning, planning and multimodality — with our best-in-class Search systems.

Get quick answers with AI Overviews

Sometimes you want a quick answer, but you don’t have time to piece together all the information you need. Search will do the work for you with AI Overviews.

People have already used AI Overviews billions of times through our experiment in Search Labs. They like that they can get both a quick overview of a topic and links to learn more. We’ve found that with AI Overviews, people use Search more, and are more satisfied with their results.

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Lightning, Hail, and Little Arms of Welcome

So today, AI Overviews will begin rolling out to everyone in the U.S., with more countries coming soon. That means that this week, hundreds of millions of users will have access to AI Overviews, and we expect to bring them to over a billion people by the end of the year.

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