Giraffe Social Media has created an overview of the key factors that influence the TikTok algorithm, along with key usage statistics and insights
Oct 21, 2024
What drives the TikTok algorithm to promote content to a wider audience? This can be broken down into four main areas: user interaction, video details, device and account settings, and user demographics and interests.
Key takeaways
- Videos that receive more likes and comments are more likely to reach a broader audience;
- Using trending audio clips can increase engagement and potentially increase video views by 30%;
- Users are shown more of the content they engage with, resulting in a personalized feed tailored to their viewing habits.
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