Creative but Practical Uses for AI Today in Hotel Sales, Marketing, and Revenue Management (Takeaways From HSMAI’s Latest Event) – Lou Zameryka

In this episode, Lou Zameryka, founder of Alively and partner at Ventures Hospitality, shares insights on the creative use of artificial intelligence in the commercial functions of hospitality – sales, marketing, and revenue management – from a recent HSMAI event.

Listen now to hear about:

• The importance of understanding different types of AI and their applications in the hospitality industry.
• How AI can be practically applied in sales training using video avatars and gamification.
• The role of generative AI in marketing and the need for hotels to optimize their content for AI-based conversational search.
• The concept of attribute-based pricing in revenue management and its potential to enhance revenue by targeting specific customer cohorts.
• The idea of AI-native companies and “boundaryless intelligence.”

Links:

Other episodes with Lou:

Send Josiah a text

If you enjoy the Hospitality Daily Podcast, you’ll love the Hotel Tech Insider podcast – where you’ll find interviews with hotel industry leaders pushing the boundaries of technology to grow their businesses with actionable tools and strategies.

Take my State of Hotel Industry Survey now to get insights on challenges, priorities, and opportunities in hospitality today.

A few more resources:

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands