Thoughtful Thursday: How to create and manage your Expedia Group promotions

This article was written by Staah. Click here to read the original article

Promotions are a great way to help your properties stand out to travellers searching across Expedia Group sites. The recent surveys by Expedia Group revealed that discounts remain the top motivator for travellers looking to book.*

We’ve made it easy to offer promotions that will help attract your ideal travellers. Our tool lets you create and manage your property promotions directly from STAAH.**

Key benefits

• Target high-value travellers: Advanced filters help you target exclusive traveller segments and stay types, so you can get the right offer in front of the right audience.
• Save time and gain control: Easily apply promotions to all your properties at once in STAAH. Create fully customised offers or use the preset options to speed things up.
• Increase your visibility: Special advertising on Expedia Group sites makes your promotions stand out, so it’s easy for travellers to find and book your promoted properties.

How it works

1. In STAAH, select the promotion you want to create, manage or deactivate.
2. Define the audience, offer and dates. Promotions may be applied to one or more rate plans.
3. Submit the promotion for travellers to view across Expedia Group sites.

Click here to watch the video on how to manage Expedia promotions via STAAH.

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Promotion types available

• Create your own includes options for single discount, multi-night or day-of-the-week discounts.
• Same-day deal offers last-minute travellers a one-off discount on your lowest priced room.
• Early booking offers a discount to travellers who book early on dates chosen by you.
• Members-only and mobile-only deals help you reach high-value traveller audiences.
• Minimum and maximum lengths of stay can be applied to all promotion types.
• Long-term promotions with no end date are the solution for evergreen discounts.

Get started

Log in to STAAH to create and manage your Expedia Group promotions today.

*Source: Expedia Group, 2023 Traveller Value Index

**Promotions via API is not available for large chains at the present time. If you aren’t sure whether your properties are supported, please contact your Market Manager at Expedia.