The OTA is making significant changes to its review scoring system, prioritizing recent reviews over a simple average in its calculations
Dec 13, 2024
Booking.com is introducing a new review scoring system that places greater emphasis on recent reviews, alongside other factors. By prioritizing feedback from the most recent guests, the platform aims to deliver a more accurate and dynamic reflection of each property’s current performance.
Key takeaways
- Although specifics are still under wraps, the anticipated outcomes are encouraging: most properties on Booking.com are expected to see an increase in their scores within a matter of months;
- This shift is driven by a more sophisticated algorithm that prioritizes up-to-date, relevant feedback over older reviews that may no longer reflect the property’s current offerings;
- For many hotels, particularly those actively working to enhance guest satisfaction, this change offers an opportunity to showcase recent improvements and highlight positive guest experiences.
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