Hotelogix, a cloud-based hospitality technology provider, introduced an hourly booking module to help hotels maximize revenue opportunities while empowering them to offer flexible check-in and check-out times to accommodate their guests’ evolving itineraries. With this newly added capability, hotels worldwide can now offer their guests the option to book hotel rooms and pay only for the hours they use, which makes it affordable for them.
Travelers seeking greater flexibility in terms of check-in and check-out time and affordability are now increasingly booking hotel rooms by the hour. It has led to remarkable growth in the hourly hotel booking segment, valued at $16.67 billion in 2019 and forecasted to reach $25.62 billion by 2027. Countries like the United States, the United Kingdom, India, and the Philippines, along with several Southeast Asian nations, are witnessing this trend firsthand. This accommodation model caters to those who require just a few hours of respite, whether to unwind during a long layover, catch up on work, or simply recharge during a busy travel schedule while saving big as it can help them save up to 60% of their accommodation costs. Airport hotels, transit hotels, business hotels, capsule hotels, and love hotels are increasingly embracing this short-stay concept.
Apart from selling rooms on hourly basis, with Hotelogix PMS’s Hourly Booking feature, hotels can apply packages, offer discounts and even late check-out facilities to their guests booking rooms. Hotelogix has also introduced a new custom report, enabling hotels to efficiently track critical metrics of hourly bookings, including revenue streams and source of guests. These reports help hotels analyze booking trends to make data-driven decisions and optimize revenue strategies.
“The hourly booking feature will transform how hotels enhance occupancy and optimize revenue potential, all while addressing the evolving needs of modern travelers. This innovation positions us significantly ahead of our competitors within this sector and creates exciting new market opportunities. Hotels in this segment can now move beyond outdated solutions that compromise their operational efficiency.” said Aditya Sanghi, CEO of Hotelogix.
Speaking about the usefulness of the hourly booking feature now available in Hotelogix PMS, Alexander Asuncion, Senior Executive of the Philippines-based GCGC and current COO & Business Unit Head of Global Officium Limited Inc (GOLI), said, “Selling rooms by the hour is quite important to our portfolio of hotels. It allows us to cater to a specific market segment that values pocket-friendly accommodation, above-par guest experience, and excellent customer service.” GCGC manages over 60 properties comprising more than 8,000 rooms with brands like Hotel Sogo, Eurotel, Apo View Hotel, DreamWorld, and Astrotel.
As an early adopter of Hotelogix’s hourly booking features, GCGC has experienced numerous benefits. The group has generated an average of over 750 bookings by selling rooms by the hour, with each booking averaging about 6 hours in length. It has also helped them see a 40% increase in revenue per room.
