Hotel SEO for beginners: How independent hotels can rank higher on Google
📈 Independent hotels can enhance their Google visibility through effective SEO strategies, which include optimizing Google Business Profiles, displaying real-time rates on Google Hotels, and actively managing guest reviews. Key tactics involve mobile-friendly websites, local SEO partnerships, and fresh content updates. Google prioritizes high-ranking sites for direct bookings, reducing reliance on OTAs. Lighthouse aids over 70,000 hotels globally, offering a platform that integrates pricing, distribution, and direct booking solutions, aiming to maximize revenue and improve market understanding.
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