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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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  • 3 min

A year in review…aka. how we survived another year without losing our minds

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  • 29 December 2025
As the year wraps up and inboxes go quiet (or at least pretend to), it’s time to zoom out (Pun intended). 😍
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  • 1 min

The Chloe Nashville opens next month

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  • 29 December 2025
The Chloe Nashville will officially open the week of January 5th in Hillsboro Village, featuring 19 rooms, a restaurant, three bars, and a lush outdoor pool for guests + locals alike. This comes as the first Tennessee hotel from Róbert LeBlanc and the LeBlanc + Smith team, following New Orleans sister hotels The Chloe and The Celestine, which have collectively earned global accolades including Travel + Leisure’s 2025 It List, Condé Nast Traveler’s Hot List, Michelin Key designation and La Liste’s Gem Hotel Award, among others.
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Should CIOs rethink the IT roadmap?

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  • 29 December 2025
Technology roadmaps in the CIO world have shifted from long range five to ten year planning to a far shorter and more uncertain horizon, because disruption now arrives without warning and can demand immediate defence and rapid organisational change. This article argues that AI is the most significant disruptor, reshaping automation, user interfaces, and operating models, and it urges CIOs to adopt a mindset of faster moves rather than bigger plans. It highlights four pressure points that can derail a roadmap: workforce resilience and risk management, security threats amplified by AI, geopolitical shocks affecting supply chains, and failover readiness including the ability to revert to manual processes if systems become inoperative. To keep roadmaps relevant, the piece recommends reviewing them at least quarterly, keeping CEOs and boards informed when priorities shift, linking roadmap updates to enterprise risk management, and recognising that sudden changes may require budget realloca...
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  • 1 min

How agentic AI solutions are structured

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  • 29 December 2025
Executives are rapidly committing budget to agentic AI, yet fewer than a quarter say they truly understand how it works, creating avoidable risk. This CIO.com article argues that agentic AI is not an upgraded chatbot or simple automation, but an orchestration layer that breaks ambiguous requests into tasks, delegates them to specialised sub agents, and improves over time through continuous optimisation, which can drive hidden cloud spend, compliance exposure, and flawed talent decisions if it is deployed without proper governance. Using Talent Acquisition as an example, it explains agentic systems through an emergency department analogy: an orchestrator performs triage and routing, sub agents act like specialists handling discrete responsibilities, a large language model functions like the attending physician reasoning through nuance, and rigorous documentation and audit trails are essential to keep autonomy reliable and compliant. The core message is that agentic AI can reduce cost a...
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  • 5 min

AI is Becoming the Consumer: What Travel & Hospitality Brands Need to Know Now

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  • 29 December 2025
This article summarizes key findings from Accenture’s recent report, "Me, my brand and AI: The new world of consumer engagement - Building resilient relationships between consumers, brands and AI in times of uncertainty." The research surveyed over 18,000 people across 14 countries, and the findings reveal a fundamental shift in how consumers discover, choose, and book travel experiences. For travel and hospitality professionals, the message is clear: AI isn’t just changing marketing tactics. It’s changing who makes the booking decisions.
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  • 6 min

Hoteliers, Stop Fearing AI – You’re Missing the Real Opportunity

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  • 29 December 2025
Artificial Intelligence (AI) is rapidly moving from buzzword to business reality. It is reshaping industries from finance to healthcare. In hospitality, though, many hotel operators remain cautious, and with good reason.
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  • 2 min

The Front Office Manager AI Playbook and Toolkit

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  • 29 December 2025
The front office is where hospitality becomes human — and where pressure hits first.
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Thailand Launches “Travel Green Thailand” to Promote Responsible Travel

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  • 29 December 2025
The Tourism Authority of Thailand (TAT) has launched TravelGreenThailand.com, a government-backed digital platform designed to promote eco-friendly and responsible travel experiences across Thailand. The site aims to help visitors explore the country through a sustainable lens, highlighting ways to protect nature, support local communities, and enrich cultural engagement.
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  • 2 min

The Hotel Media Review of 2025 – Zeitgeist of the Hotel Industry — Soler & Associates | Marketing Hotel Technology

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  • 26 December 2025
Booking.com held onto the number one spot for the third year in a row, and at this point it’s hard to call that anything but structural dominance. The recurring themes…
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  • 6 min

The 2025 Zeitgeist of the Hotel Industry

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  • 26 December 2025
Every year, I do the same slightly obsessive exercise: I take the most viewed headlines, strip them of opinion, and look at them as data. This year’s dataset was broader than usual, over 150 of the most-read headlines from 10 Minutes Hotel News, Hospitality Today, and HospitalityNet, (sign up to their newsletters) and the patterns were similar to what we’ve seen before - but different enough.
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