Yotel Joins Hilton's Select Brand, Accessing Global Channels and 250 Million Member Loyalty Program
🏨 March 20, 2026, Yotel partners with Hilton, joining the Select by Hilton brand. This collaboration lets Yotel tap into Hilton’s distribution and loyalty network, including 250 million Hilton Honors members, while retaining its brand autonomy. Yotel properties will be available on Hilton channels later this year. This strategic move enhances Yotel's global reach and demand without relinquishing its independent management and identity, marking a unique integration of an entire hotel group into Hilton's ecosystem.
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