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Automatic

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Anticipating the Surge: How Hospitality America is Positioning for the 2026 FIFA World Cup

When FIFA announced that North America would host the 2026 World Cup—describing it as “the largest World Cup in history”—the hospitality sector began preparing for a seismic shift in travel patterns across the United States, Mexico, and Canada. Sixteen host cities are expected to see extraordinary visitor influx, new booking behaviors, and intense rate compression. At Hospitality America, we have built a disciplined commercial strategy that integrates revenue science, brand alignment, and local market intelligence to meet this moment.
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AI Users Need Agency, Not Agentic

For the past few years, the conversation around artificial intelligence in hospitality has been dominated by a single question: Will AI replace the people who run our hotels, inns, and operations? It is an understandable concern. The industry is grappling with persistent staffing challenges, and many vendors promise fully autonomous systems that can “take work off your plate.” The subtext is clear. You hand over decisions to the machine and trust that the black box will get it right.
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Marriott International Celebrates 700th Property in Asia Pacific excluding China with the Opening of Legacy Mekong, Can Tho, Autograph Collection in Vietnam

Marriott International, Inc. today announced a landmark moment in its regional growth journey with the Legacy Mekong, Can Tho, Autograph Collection joining its portfolio, marking the company’s 700th property in Asia Pacific excluding China (APEC). The milestone underscores Marriott’s continued momentum across the region, reflecting its strategic focus on expanding thoughtfully into diverse destinations beyond traditional gateway cities.
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RIU Awards USA & Canada Celebrates its Eighth Edition in Mexico

RIU Hotels & Resorts celebrated the eighth edition of the RIU Awards, which recognize the work of the most important travel agents from the USA and Canada for the chain. This year, the event was held at the Riu Palace Pacifico hotel in Riviera Nayarit, Mexico. Representatives from the most important agencies in the two main source markets for RIU in the Americas attended. The celebration, with a "Fiesta Mexicana" theme and details inspired by Otomi art, rewarded these professionals for their trust in the chain, whose work consolidates the brand’s presence in both countries. During the gala, which gathered 90 people, RIU’s Marketing and Sales team presented the latest news, such as renovations, openings, and new services.
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Casa Marina Key West, Curio Collection by Hilton Invites Guests to ‘Stay Like Lilly’ With Debut of Lilly Pulitzer Suites

Two of Florida’s most iconic names unite to celebrate a shared heritage of timeless resort glamour. Casa Marina Key West, Curio Collection by Hilton - one of Florida’s most storied resorts, originally opened in 1920 - announces the debut of its "Stay Like Lilly" suites in collaboration with Lilly Pulitzer, the originator of American Resort Wear.
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Waterford Hotel Group and Maverick Hotels Announce Strategic Merger to Drive Future Growth

Waterford Hotel Group, a premier hospitality management company, and Maverick Hotels & Restaurants, a nationally recognized hotel developer and operator, have merged in a strategic partnership to accelerate growth, enhance operational efficiencies, and drive long-term value for hotel owners, investors, and guests. This move brings the combined portfolio to more than 50 properties, strengthening the combined company’s position as a leading hospitality management firm and setting the stage for continued expansion.
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