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Automatic

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  • 7 min

What’s Next for Hospitality in 2026?

📈 In 2025, the hospitality industry saw a modest growth in average daily rates, while occupancy weakened. AI adoption increased revenue by 7.2%. 67% of family travel decisions are influenced by children. Luxury hotels' RevPAR grew by 5.3% year-over-year, while the economy segment declined by 1.8%. The Fed lowered interest rates to 3.50%-3.75%, encouraging hotel investments. Loyalty programs influenced 70% of travelers' choices, and 71% planned a road trip, highlighting a trend toward nature-focused stays.
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  • 2 min

PwC Report: AI at the heart of tourism and hospitality – powering personalisation, efficiency and growth

💻 PwC's latest report highlights AI's transformative impact on the Middle East's tourism and hospitality sectors. With 91% of industry leaders piloting AI, only 3% have achieved full deployment due to legacy issues and talent gaps. AI drives efficiency, with 85% seeing cost improvements and 74% establishing AI budgets. Key areas of impact include guest experiences, workforce development, and operations. AI aligns with Saudi Arabia’s Vision 2030 and UAE’s digital strategy, enhancing sustainable and personalized travel experiences.
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More Than a Bed: How Hotels are Unlocking Social Impact

🛌 Hotels in the UK face 1 million unsold rooms weekly. By repurposing these for social causes, they enhance ESG profiles and aid communities. Unpaid UK carers, saving £184 billion annually, benefit from 1-2 night hotel breaks, improving mental health. This strategy aligns with ESG and strengthens community ties with minimal cost, as only housekeeping is needed. Hotels gain loyalty, improved brand perception, and fulfill corporate social responsibility goals, creating a win-win for business and society.
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Lack of Feedback Is a Gift

💬 As a 12-year-old, performing at 8-10 magic shows weekly, I learned the importance of feedback, or lack thereof. My father advised me to note which tricks weren't mentioned post-show, suggesting they should be replaced. This taught me to operationalize feedback, enhancing customer experience by focusing on unspoken cues. Silence can provide insights for improvement, making it as valuable as direct feedback. Always look for what customers don’t say to drive your next big change.
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When a Key Card Becomes a Seasonal Story

📰 Since 2011, GCSTIMES has evolved from smart card R&D to sustainable innovation, now serving as a global platform for sustainable solutions. With five operational centers in China, the US, UAE, France, and Australia, and 14 subsidiaries, it serves over 140 countries, supporting 100,000+ hospitality groups in sustainability. GCSTIMES offers sustainable smart cards and cultural gifts through brands like GCS, AUROkeys, Xenyra, and Glint Spot. Their products promote cultural heritage globally.
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Tambourine and Settlers Hospitality Partner to Transform Digital Portfolio with Nine New Websites

🏠 Tambourine, a leader in hotel marketing technology, completed a digital overhaul for Settlers Hospitality in Pennsylvania's Pocono Mountains. The project spanned nine websites, including The Chestnut Inn and Ledges Hotel, enhancing guest interaction and visual storytelling. Settlers Hospitality focuses on historic preservation and community engagement. The partnership showcases Tambourine's integrated solutions, serving hotel brands in 47 countries. Contact Thomas McDermott, Chief Marketing Officer, at +1 954 975 2220 for more information.
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HFTP Announces Availability of HITEC 2026 Registration and Hotel Reservation Site

📰 HITEC 2026, the largest nonprofit hospitality technology event by HFTP, will be held June 15–18 at Henry B. Gonzalez Convention Center, San Antonio, Texas. Expect 370+ exhibitors and 6,000 attendees exploring tech trends. The HITEC Advisory Council, chaired by Lyle Worthington, manages the education program. Entrepreneur 20X pitch competition returns, with a submission deadline of March 31. HFTP, established in 1952, supports hospitality finance and tech sectors worldwide from Austin, Texas.
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Colicchio Consulting Releases 2026 Food Hall Report Highlighting Rapid Expansion, as the Segment Grows Nearly 25% Over Two Years

🍴 New York, 2026 – Colicchio Consulting reports a 24.89% growth in U.S. food halls since 2023. With 500+ food halls operating since 2014, 114 projects are planned for 2026. New openings average 19,000 sq. ft. with 8 vendors. Florida leads with 17 projects. Entertainment drives success, with smaller halls thriving outside cities. Hybrid work patterns shift traffic, prompting evening/weekend focus. Community engagement and purposeful design are key. The full report is available for more insights.
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The Landmark London partners with IRIS to elevate room service efficiency and boost order volumes

💻 The Landmark London, a luxury hotel in Marylebone, partners with IRIS to enhance in-room dining through IRIS Mobile Ordering, streamlining operations and boosting efficiency. The system handles over 100 orders in a shift, improving accuracy and service speed. QR code gold cubes in rooms link to menus and services, supporting sustainability and reducing costs. Since implementation, the hotel reports higher guest spending, increased order capacity, and improved staff efficiency and guest satisfaction.
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London. Oslo. Paris. And Your City – Start 2026 Together with HSMAI Europe

📅 2026, in London, from 14–16 January, the Commercial Strategy Week will focus on the future of hospitality leadership. Later, from 19–21 January, Oslo will host "Room for Growth" with Innovation Norway. In Paris, the HSMAI Europe Leadership Development Camp runs from 3–7 May for hospitality leaders. HSMAI, founded in 1927, promotes professional development and sustainability. Explore events at [www.hsmai.eu/events](http://www.hsmai.eu/events). Ingunn Hofseth, CEO & President, leads HSMAI Europe.
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