The Growth Illusion Luxury Hotel Marketing Still Operates Under
🏨 Luxury hotels face a fragile growth despite sophisticated marketing, as direct bookings plateau and customer acquisition costs rise. The core issue is dependency on "rented demand" through third-party platforms, versus developing "owned demand" through direct, permission-based guest relationships. Rented demand is structurally constrained, lacking ownership. To resolve this, hotels need an "Owned Demand Infrastructure" (ODI) to own guest identity and data, enhancing acquisition, lifetime value, and reducing reliance on intermediaries.
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