Automatic

Puorto argues AI requires structural process changes, not just tool integration, and introduces "Humans-as-Luxury" as human service becomes a strategic differentiator.

Study of 2.36M data points reveals only one-sixth of 810,000 global hotel properties appear in AI search results, with Holiday Inn Express leading rankings.

IHG unveils a new global spa concept at Regent properties, starting with Bali Canggu, with future locations in Jeddah, Kuala Lumpur and Kyoto by 2028.

The 104-room property will be part of a mixed-use tower featuring 169 residences, opening in late 2027 near Hyde Park and Museum Station.

Founded by Sciant co-founder Stephen Burke, RobosizeME saved one US hotel chain over $1M in labor costs with less than one year payback period.

New York leads both expense and popularity lists domestically, while London tops international markets with Rio surprisingly popular at $71 ADR.

Orascom Hotels launched Genie, an AI-powered app that replaces menu-driven hotel services with conversational interactions, learning guest preferences and extending beyond property walls to destination recommendations.

The article argues accessible hotel features and service protocols can boost conversion rates and guest satisfaction while reducing operational friction.

Simonstone Hall in Yorkshire saw 142% demand spike after hosting A-list cast, with owner Jake Dinsdale sharing insights on leveraging celebrity stays.

OTH adds a 460-room Pittsburgh property and 125-room Youngstown hotel to expand its Eastern US portfolio and enter Ohio for the first time.