LLMs vs. Marketplaces
💸 Marketplaces face challenges from LLMs like ChatGPT, which could disrupt customer acquisition and engagement, especially in sectors with fragmented, heterogeneous supply. Expedia and TripAdvisor may struggle, while DoorDash and Uber are less affected. Key factors include supply aggregation difficulty, marketplace management, transaction frequency, and purchase consideration. E-commerce giants like Amazon hold leverage against LLMs. To remain competitive, marketplaces should enhance AI search, manage supply, and avoid customer experience degradation. High market share offers leverage against LLMs.
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