• $1M pre-seed round led by Great Northern and Ollin Ventures
• Scaling the hotel industry’s first Hospitality Standards Management System
• Bringing structure and accountability to how hotels define and deliver service standards
Salt Lake City, UT, 13 January 2025 – Yipy, creator of the hotel industry’s first Hospitality Standards Management System, has raised $1 million in pre-seed funding to bring structure, visibility, and accountability to how hotels define and deliver service standards at scale. The round was led by Great Northern and Ollin Ventures, with participation from strategic hospitality investors.
The funding will be used to support Yipy’s next phase of growth, including continued product development, team expansion, and go-to-market initiatives.
The raise highlights growing investor interest in a part of hotel operations that has remained largely untouched by modern software. While the industry has invested heavily in systems for revenue, distribution, and guest data, the standards that govern how service is delivered are still managed through static documents such as PDFs, binders, and spreadsheets, creating fragmentation across teams, departments, and properties.
Yipy is addressing that gap by treating standards management as core operational infrastructure rather than an administrative afterthought. Its system replaces static documentation with a centralized, mobile-first system that allows hotels to define standards once, distribute them across teams, audit execution in real time, and measure performance continuously.
By turning standards into an operational system rather than a collection of documents, Yipy enables hotels to move away from periodic audits and manual enforcement toward a more consistent, measurable approach to service delivery. The system is designed to support clarity and consistency at scale while preserving the individuality of each property.
Yipy is already being used by leading hotel brands and management companies, including properties affiliated with The Ritz-Carlton and JW Marriott. The company’s approach reflects a broader shift toward more measurable, system-driven operations, as hotels look for greater consistency without sacrificing the individuality of each property.
Adam Tuttle, Co-Founder and CEO of Yipy, said: “For years, the hotel industry has invested heavily in systems that optimize revenue, distribution, and guest data, while the way service standards are managed has barely changed. Standards still live in documents that fragment across teams and properties, making consistency extremely difficult to achieve at scale. This funding allows us to continue scaling a system designed specifically for how standards are defined, executed, and continuously improved in real hotel environments, without stripping away the individuality that makes each property unique.”
Grant Gibson, Principal at Great Northern, said: “Service consistency has always been one of the most complex challenges for hotel organizations, especially as portfolios grow and operations become more distributed. What attracted us to Yipy is its focus on treating standards as operational infrastructure rather than static documentation. The team is addressing a foundational problem that directly impacts guest experience, team performance, and brand integrity, with a system built specifically for the realities of hotel operations.”
For more information, visit www.yipy.io.
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Media contact:
Amy Deverson, PR Account Director
About Yipy
Yipy is the creator of the Hospitality Standards Management System, designed to help hotels make excellence executable. By turning standards into a living execution loop, Yipy enables daily coaching, real-time visibility, and continuous improvement across shifts, departments, and portfolios. Trusted by leading independent hotels, luxury brands, and global operators, Yipy helps hospitality teams reduce execution variance and deliver consistent, human-centered guest experiences — without sacrificing individuality.
