nekuda

📱 Sundar Pichai, Google's CEO, unveiled the Universal Commerce Protocol (UCP) at the NRF conference in New York City yesterday. UCP, a collaboration with partners like Shopify, aims to streamline commerce in AI platforms like Gemini and Google AI Mode by integrating with Google Merchant Center and Google Pay. Competing with OpenAI's ACP, UCP is more decentralized and ecosystem-oriented, allowing merchants to sell directly through AI interfaces. Google leverages existing infrastructure, with plans for features like loyalty programs and cross-sell capabilities.