Marija

💸 The Franco Grasso Revenue Team (FGRT) has collaborated with over 2500 properties in 30+ countries and advocates that revenue management increases hotel profits and revenue. Common mistakes include ignoring the sales-service link, underestimating hotel business complexity, resistance to change, focusing on discounts, equating price with quality, believing fixed costs dictate sales price, and overvaluing property uniqueness. Effective revenue management involves dynamic pricing, data-driven strategies, and adapting to market demands to maximize profitability and competitiveness.