Innovation - 10 Minutes News for Hoteliers - Page 24

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𝗧𝗵𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗔𝗿𝗲 𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗡𝗼𝘁 𝗧𝗵𝗲 𝗠𝗼𝗱𝗲𝗹𝘀 Everyone keeps shouting about which LLM model is best. I don’t care. Just like the great engineers who built… | 🌏 Peter Syme 🌍

💻 Gemini 3 launched last week, with Anthropic's Claude Opus 4.5 following suit. Claude Opus 4.5 uses 76% fewer tokens, achieving top coding benchmarks and 15% better multi-agent support. AI models now outperform new hires, and recursive self-improvement is making coding ubiquitous. This shift leads to operational automation becoming nearly free, with AI managing tasks once handled by teams. The travel industry, among others, faces a surge of AI-built tools, transforming workflows and operations with minimal input.

4 min

#langhamhospitality #pertlink #aiinhospitality | Terence Ronson

🤖 Langham Hospitality Group is implementing AI across its 31 properties on four continents. Their strategy includes three AI agents: an experience agent for guest services in over 50 languages, a knowledge agent for staff training, and an insight agent for data analytics. Major hotel chains like Hyatt, Marriott, Accor, and Hilton are also investing in AI, aiming for more personalized and efficient services. Langham's technological evolution aligns with its history of innovation since 1865.

1 min

#agentichoteldistribution | Brad Brewer

💸 Google overrode its AI, Gemini 3, after it identified Club Wyndham Grand Desert in Las Vegas as a match for a user's request for a resort with specific amenities. Despite the correct AI solution, Google directed users to Travel Hotel Ads, prioritizing revenue over relevance. Hotels must ensure structured data connects directly to booking engines to maintain visibility. Adapt or lose control to the platform's ad-focused approach—prepare for AI discovery.

1 min

#futureofhospitality #aiinhospitality #hoteltech #traveltech #hospitalityinnovation #staytinyhotels | Joe Imholz

💻 Hotel booking is changing, with AI relying 80–90% on reviews, OTA descriptions, Google profiles, data, sentiment, location, pricing, and category clarity—only 10–20% from hotel websites. Guests will ask AI for options like a quiet spot under $180 near downtown, skipping traditional browsing. Stay Tiny adapts by offering modular inventory, seamless operations, and AI-friendly products. The focus shifts from tools to positioning, identity, and simplicity. If your website vanished, would AI still choose your hotel? #FutureOfHospitality

Corporate travel is being rewritten — and hotels need to catch up

💻 Dec 2, 2025, at the Phocuswright Conference: Corporate travel is rapidly evolving with AI tools and flexible policies. Companies prioritize cost control, employee experience, and productivity. AI-driven booking, adaptable partnerships, and GDS distribution gain importance. Traveler expectations emphasize comfort and wellness, influencing hotel choices. Hotels must modernize or risk losing corporate visibility. The shift from static contracts to dynamic partnerships creates opportunities for responsive hotels. Modern distribution and traveler-centric policies are crucial for market presence.

How AI-driven content will evolve in 2026

🎯 Dec 2, 2025, Forrester’s 2026 outlook: Hotels must integrate practical AI for marketing efficiency, personalization, and communication. A shift to real-time, personalized content using modular prompts is crucial. Automation will streamline content operations, and hotel tech vendors may reduce AI agent rollouts. Emerging roles will ensure brand consistency and accurate multilingual content. Trust and short-form videos are key, with human-verified content boosting competitiveness.

2 min

Destination unknown: YOTEL partners with Pack Up + Go Trips

🛫 YOTEL partners with Pack Up + Go to offer U.S. travelers spontaneous trips, revealed just before departure. With 60% of Americans stressed by planning, this collaboration eases travel by combining YOTEL’s tech-savvy hotels with surprise itineraries. Guests fill out a survey for personalized experiences, with activities like museum visits and wellness options. Designed for solo travelers or groups seeking a city break, this partnership blends discovery with effortless adventure.

3 min

Rethinking Digital Strategy: Why Messaging Channels Are More Effective Than Hotel Guest Apps

💬 2025 trends show hotel apps are underutilized for in-stay communication. In a survey by eviivo, 60% of 450 travelers prefer SMS or WhatsApp, with just 4% opting for hotel apps. Global Business Travel Association found 61% of business travelers downloaded hotel apps, mainly for reservations and rewards, not communication. Instant messaging like SMS boasts 98% open rates. Operators are advised to focus on familiar channels and integrate AI for efficient, personalized guest interactions.

2 min

Langham Hospitality Group Launches AI Toolkit

🤖 Langham Hospitality Group launched three AI agents to enhance guest interaction and staff support. Who? Langham Hospitality Group. When? Announced recently in 2025. Where? Hong Kong. What? Introducing AI tools: Experience Agent (multilingual guest interface), Knowledge Agent (staff support), and Insight Agent (real-time analytics). How? Phasing into 31 properties across continents. The Experience Agent supports over 50 languages, the Knowledge Agent assists staff with instant answers, and the Insight Agent analyzes booking and guest trends for better decision-making.

5 min

BTO 2025, Florence: Zero Click, Zero Friction. A New Grammar for Hospitality.

🌐 BTO 2025 in Florence gathered digital tourism experts. The “Zero Click, Zero Friction” session featured Romy Abbrederis, Simone Puorto, and Alessio Re. Highlight: over 60% of searches end without a website click. They discussed hotel industry challenges, emphasizing real-time digital integration. Romy Abbrederis promoted automation through Lobby, while Alessio Re and Simone Puorto introduced Elegia, an AI orchestrator. They concluded that hotels must modernize systems now to remain relevant.

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