Innovation

What’s the biggest challenge you face running a hotel today? Rising guest expectations, fewer staff, or the constant race against time? Well, for most hotel leaders I speak with, it’s all three. And despite all the innovation, too much hotel tech still seems to get in the way or slow teams down with undue complexities instead of smoothing out operations.

Apaleo is the first property management platform in the hospitality industry to launch a Model Context Protocol (MCP) Server – a breakthrough that allows AI agents to perform complex, cross-system hotel operations without weeks of custom coding.

Cary, N.C. – September 23, 2025 – Inn-Flow, a leading provider of accounting, labor, and operations technology solutions purpose-built for the hospitality industry, today announced the appointment of three seasoned executives to its leadership team: Halley Gesar as Vice President of Marketing, Michael Purcell as Chief Financial Officer, and Nicole Ryder as Vice President of People. These additions expand Inn-Flow’s expertise across marketing, finance and organizational strategy, as the company accelerates growth and continues to modernize how hotel operators run their businesses.

Author: Linda Girrbach, Co-Founder & Head of Hospitality Consulting at RobosizeME Introduction What’s the biggest challenge you face running a hotel today? Rising guest expectations, fewer staff, or the constant…

Lighthouse, the leading commercial platform for travel and hospitality, today announced Smart Distribution, an AI-powered feature that automatically optimizes pricing and distribution across booking channels for independent hotels.

Artificial intelligence is already transforming the way our industry operates, and its impact is only going to accelerate. The way travelers discover, evaluate, and book hotels is being rewritten in real time, and operators like us need to adapt quickly to stay relevant.

The Pacific Asia Travel Association (PATA) today announced a new preferred partnership with Adara, a RateGain Company (also known as Adara), a leading data exchange platform providing ethically sourced traveller data.

Influence Society, the digital marketing agency known for its expertise in hospitality branding, has been selected by MJ Holidays, a fast-growing luxury hospitality group from Mauritius, to build its international brand platform and campaign strategy. With plans to expand its presence in Mauritius, MJ Holidays chose Influence Society to support its next phase of development in positioning the group for increased global visibility and high-end market appeal.

Anna is planning a business trip to Tokyo. Eager to get the best recs for the city, she whips out her smartphone and finds a hotel touting everything she wants. She books her stay within minutes. Her dream stay wishlist was made possible by AI — and behind that magic is guest segmentation. Large Language Models (LLMs) and other AI tools can now segment data (like intent, behaviors, or loyalty preferences) and instantly spin up personalized recommendations that feel one-to-one, not one-to-many.

Lore Group, the global hospitality group based in London, proudly announces that Sea Containers London and Pulitzer Amsterdam have enabled room key in Apple Wallet for their guests. This initiative allows guests to simply tap their iPhone or Apple Watch to unlock their room, as well as locations throughout the hotel property such as entrances, communal areas and elevators within the hotels.