Innovation

Author: Samuel Johnson, Director of Operations & Customer Success @LodgIQ Why the next frontier for hotel profitability lies beyond rooms and rates. The Shift No Hotel Can Ignore Have you…

The Affiliate Members Plenary Session, the most important statutory meeting of the Affiliate Members, convened for its 45th session in the framework of the 26th UN Tourism General Assembly.

An emerging trend in travel and guest experience is hyper-personalization through data-enabled emotional alignment. Guests increasingly book and expect stays that adapt to their individual preferences, with hotels using AI…

In this article I described the relationship between Model Context Protocol (MCP) that helps AI systems access external data and A2A (Agent-to-Agent communication) that helps them talk to each other. This shorter article reflects my vision on the possible evolution of the A2A concept and how this affects our industry.

In this Back of House episode, we sit down with Christian H. Clerc, President & CEO of Auberge Resorts Collection and proud EHL alumnus, for an intimate conversation about the soul of hospitality.

We’re learning that plugging AI into a business is easy. Re-wiring people, workflows, and ambition is the hard part. Mckinsey’s State of AI 2025 report and global survey from QuantumBlack,…

There’s a familiar running through the hospitality industry today: Hotels are deploying AI chatbots to handle guest inquiries. Oftentimes, these implementations underperform—they misunderstand requests, provide generic responses and frustrate guests…

A new joint report by Skift and Mews, "Why Hotels and Their Investors Are Leaving Millions on the Table," challenges one of hospitality’s oldest assumptions: that success should be measured by rooms sold.