Innovation

📄 March 23, 2026, New York, NY: Lake.com introduces "Premium" and "Portfolio" tiers for vacation rental hosts to enhance control over distribution and revenue. Premium offers 0% commissions, direct bookings, and a verified profile for $499/year. Portfolio targets larger operators with 10+ properties, providing enhanced visibility and marketing for $3,999/year. This shift empowers hosts with flexible options beyond the traditional per-transaction model, fostering direct guest relationships and revenue retention.

💻 Cybersecurity is now a team sport, vital as threats grow complex. The hospitality industry, managing sensitive data, faces relentless cyber-attacks exploiting interconnected systems. Key strategies include sharing threat intelligence for early threat visibility, pooling diverse expertise, and coordinated responses using shared Indicators of Compromise (IoCs). Collaboration strengthens supply chains and enhances cost-effective security measures. This unified approach is crucial to safeguard against adversaries who freely share resources and intelligence across networks.

💻 Operto launched the GEO Consultant, an AI tool for hotels in Vancouver, Canada. The tool evaluates hotel visibility on AI platforms, providing insights within minutes. Users can enter their website and preferred prompts to receive a visibility indicator, GEO score, and improvement suggestions. Part of Operto ONE’s Distribution AI team, it aims to enhance online presence and direct bookings. CEO Tim Major emphasizes its role in understanding AI-driven visibility.

New tool gives hotels direct visibility into how they appear across generative AI platforms such as ChatGPT and Gemini, with recommendations to improve discoverability Vancouver, Canada, 23 March 2026 – Operto today…

🏨 Aven Hospitality and Hovr partnered on March 2026, in Southlake, Texas, to integrate Hovr's video technology into Aven's booking system, enhancing video deployment for hoteliers. This strategic collaboration aims to provide an immersive video experience at the booking process's final touchpoint, improving guest satisfaction and loyalty. Aven’s Ethan Wiseman and Hovr’s CEO Jason Craparo emphasized addressing evolving consumer habits seeking video content in the travel industry.

📍 Radisson Hotel Group, at the IHIF 2026, announced the global expansion of its Verified Net Zero Hotels (VNZ) program from a 2025 pilot to a full-scale initiative. By 2030, they aim for 100 VNZ hotels, starting in Norway in 2026, then spreading to Denmark, Sweden, the UK, and South Africa, the latter being Africa's first VNZ location. VNZ hotels focus on reducing emissions via electrification and renewable energy, showing success in Manchester and Oslo with 70% guest awareness and 20% bookings due to net-zero status.

🏨 European hotel investment to reach €23.6bn in 2025, with RevPAR up 5.4% from 2019. The German market faces a 11% RevPAR shortfall. Luxury hotels and branded residences will see schemes rise from 18 in 2015 to 62 by 2025. Major hotel brands tripled portfolios over the past decade, with key money at US$1.2bn in 2025. The market shifts to "investment-right" models, focusing on quality assets and innovative deal-making.

🏨 On 31 March 2026, at Hospitality Tech360 in London, Simone Puorto will discuss the evolving nature of hospitality. By 2035, global demand for Travel & Tourism workers could exceed supply by 43 million, leaving a 16% labor shortage. Projections estimate 91 million new roles by 2035 and 43 million additional tourist arrivals annually through 2030. Automation becomes crucial as the industry shifts from strategic choice to necessity amid increasing travel demand and labor shortages.

💻 March 23, 2026, Lisbon—Hyatt Regency Vilamoura in Portugal launched Infrasys POS, a Shiji hospitality tech solution, across seven dining outlets including Brasa, Lumen, and Minibar. This integration supports dining, events, and in-room services with enhanced guest experiences. The system aligns with Portugal's fiscal regulations and integrates with Hyatt's systems and Adyen payments, enabling efficient service and accurate reporting. According to Javier Soler, this modern technology supports seamless operations and diverse dining concepts for luxury hospitality.