Google’s Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos
📖 Travelers are increasingly using conversational AI for trip planning but switch to traditional Google search and trusted websites for booking. Jay Chauhan, Google's industry head for travel, highlighted this trend at the Skift Megatrends event in London on Tuesday. Google advises travel brands to focus less on generic keywords and more on how AI interprets content, like images and reviews, to match user intent.
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