AI Influences 69% of Travelers' Booking Decisions Before They Reach Booking Platforms, Says Travel Dreams 2026 Report
📅 In a survey involving 500 hoteliers and 6,000 travelers, 69% find AI summaries sufficient for booking decisions. Travelers use AI in planning (42%), inspiration (36%), and booking (32%). Chatbot use has tripled to 18% in five years. Price (52%) and location (50%) remain top hotel considerations. Reviews influence 88% of travelers' choices, rising to 91% among Millennials. Flexible policies matter to 39% of hoteliers. India's AI reliance is 87%, China's 86%.
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