Innovation - 10 Minutes News for Hoteliers - Page 69

AI Users Need Agency, Not Agentic

💻 Hospitality industry embraces collaborative AI over autonomous systems. Collaborative AI empowers teams, enhancing decision-making with data without replacing human insight. In pricing, AI enables rate testing, strategic alignment, goal prioritization, and adaptive learning. Effective AI should enhance user agency, not enforce rigid standards. This approach boosts efficiency, predictability, and resilience. TakeUp offers AI-driven revenue optimization for hospitality, integrating with property management systems to enhance profitability and efficiency.

1 min

What duopoly? Seriously hotel distribution isn't a duopoly at all – according to these numbers there isn't a duopoly at all. Booking is very very much alone as the main leader of OTAs. I don't want… | Martin Soler | 12 comments

💸 Booking dominates the OTA landscape, operating as the leading platform in hotel distribution. Airbnb's volume is less than 10% of Booking's, and HotelTonight ranks lower than Leading Hotels of the World. Hundreds of OTAs exist in various niches, but none match Booking's scale. The data from 10 Minutes Hotel highlights this disparity, and a full list may be released as a download. The potential impact of AI on this domain remains significant yet uncertain.

11 min

Israel’s Tourism and Hospitality Outlook – From Recovery to Reinvention

📈 In late 2025, Israel's hospitality sector shows resilience amid regional volatility. The shekel is stable despite geopolitical risks. GDP is up 2%, and tourism is recovering post-2023-25 war. Hotel investments, like Jaffa Hotel's $123M sale, signal confidence. Notable future openings include Six Senses Rothschild (140 rooms) and Mandarin Oriental Tel Aviv (225 rooms) in 2028. The ceasefire on October 10, 2025, boosts optimism, with domestic tourism sustaining demand and international travel set to recover.

8 min

MCP, the bridge that will allow hotels to compete in the era of AI assistants and LLMs

💻 The integration of AI is transforming hotel distribution. Key disruptions include conversational AI agents, visibility in AI assistants powered by LLMs like GPT, and structured data needs. Hotels must develop MCP servers to provide official, structured content to AI assistants and enable booking actions. Only 5%-10% of hotel content is currently on websites, with the rest scattered. Building a canonical database is crucial. Google and OpenAI are competing in AI-based bookings, with hotels needing strategic preparation to stay competitive.

2 min

I’m non-technical but want to deeply understand AI. Andrej Karpathy’s “Intro to LLMs” is the best resource I’ve found so far. Here are my biggest takeaways from his 60-minute talk: 1. An LLM is… | Alex Lieberman

💻 Andrej Karpathy's "Intro to LLMs" highlights: LLMs consist of two files—a large weight file and a small run file—and are more like biological entities than engineered machines. LLaMA-2-70B required thousands of GPUs and millions of dollars; top models scale this 10×. Running models is cheap; training is costly. Open models offer customization, while closed models provide power. Scaling laws drive the GPU and data rush, with novel security risks emerging as LLMs evolve.

CommingleIQ: Hotel Storytelling Reimagined

📱 Lodging Interactive, founded in 2001, launched CommingleIQ to revolutionize hotel marketing through integrated AI-driven storytelling, enhancing traveler engagement. It transforms hotel content into a visually and conversationally immersive mobile-optimized storytelling hub. CommingleIQ is structured for platforms like ChatGPT and integrates with Lodging Interactive's Social Media Amplified. It syndicates hotel narratives across the STAY.PLAY.EXPLORE platform, boosting AI discoverability and direct booking channels. Contact: 877-291-4411 ext. 704.

2 min

𝗧𝗵𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗔𝗿𝗲 𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗡𝗼𝘁 𝗧𝗵𝗲 𝗠𝗼𝗱𝗲𝗹𝘀 Everyone keeps shouting about which LLM model is best. I don’t care. Just like the great engineers who built… | 🌏 Peter Syme 🌍

💻 Gemini 3 launched last week, with Anthropic's Claude Opus 4.5 following suit. Claude Opus 4.5 uses 76% fewer tokens, achieving top coding benchmarks and 15% better multi-agent support. AI models now outperform new hires, and recursive self-improvement is making coding ubiquitous. This shift leads to operational automation becoming nearly free, with AI managing tasks once handled by teams. The travel industry, among others, faces a surge of AI-built tools, transforming workflows and operations with minimal input.

4 min

#langhamhospitality #pertlink #aiinhospitality | Terence Ronson

🤖 Langham Hospitality Group is implementing AI across its 31 properties on four continents. Their strategy includes three AI agents: an experience agent for guest services in over 50 languages, a knowledge agent for staff training, and an insight agent for data analytics. Major hotel chains like Hyatt, Marriott, Accor, and Hilton are also investing in AI, aiming for more personalized and efficient services. Langham's technological evolution aligns with its history of innovation since 1865.

1 min

#agentichoteldistribution | Brad Brewer

💸 Google overrode its AI, Gemini 3, after it identified Club Wyndham Grand Desert in Las Vegas as a match for a user's request for a resort with specific amenities. Despite the correct AI solution, Google directed users to Travel Hotel Ads, prioritizing revenue over relevance. Hotels must ensure structured data connects directly to booking engines to maintain visibility. Adapt or lose control to the platform's ad-focused approach—prepare for AI discovery.

1 min

#futureofhospitality #aiinhospitality #hoteltech #traveltech #hospitalityinnovation #staytinyhotels | Joe Imholz

💻 Hotel booking is changing, with AI relying 80–90% on reviews, OTA descriptions, Google profiles, data, sentiment, location, pricing, and category clarity—only 10–20% from hotel websites. Guests will ask AI for options like a quiet spot under $180 near downtown, skipping traditional browsing. Stay Tiny adapts by offering modular inventory, seamless operations, and AI-friendly products. The focus shifts from tools to positioning, identity, and simplicity. If your website vanished, would AI still choose your hotel? #FutureOfHospitality

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