McKinsey Reports Generative AI Could Unlock Up to $1.2 Trillion in Annual Productivity Across Sales and Marketing
📊 McKinsey’s 2023-2024 research estimates generative AI could boost productivity by $0.8-$1.2 trillion annually in sales and marketing. Salesforce reports 83% of AI-using sales teams saw revenue growth, compared to 66% without. AI adoption is now at 87%. However, senior commercial leaders slow down AI adoption due to identity issues, as AI replicates their judgment at lower costs. This lag contrasts with other sectors where AI integration is smoother.
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