Innovation - 10 Minutes News for Hoteliers - Page 71

The Hotels Network Launches AI App in ChatGPT, Enabling Direct Booking for 20,000 Hotels Worldwide

🏨 The Hotels Network, established in 2015, serves over 20,000 hotels across 100+ countries, boosting direct bookings by 32% on average. Acquired by Lighthouse in March 2025, it shifts to an AI engine app, offering direct hotel bookings without commissions. ChatGPT's 800 million users can personalize searches and book directly. A study indicates 43% of travelers use AI for trip planning, with 62% preferring direct hotel bookings. The app is now available in the ChatGPT App Directory.

2 min

Motel One Migrates 100+ Hotels to Oracle OPERA Cloud PMS in 13 Countries, Enhancing Operational Efficiency

💻 Motel One Group successfully migrated its hotel portfolio to Oracle OPERA Cloud in just four months, covering over 100 properties across 13 countries, including Germany, the UK, and the US. This accelerated project involved 14 active go-lives per week, enhancing operational excellence with built-in analytics and over 1,000 pre-integrated services. Oracle Managed Services will support daily operations, ensuring reliability and cost efficiency. This digital milestone aims to drive Motel One’s international growth and innovation.

3 min

Hospitable brings cleaning operations and payments into core platform with launch of Tasks

Hosts can now manage communication, task tracking, and payments for cleaners and service teams directly inside Hospitable SAN FRANCISCO, 5 MARCH 2026 – Property management software Hospitable has launched Hospitable Tasks, expanding its…

24 min

Marriott's Postcard Cabins Achieve 80% Bookings via Marriott.com by Tapping into Outdoor Travel Demand

🏨 2026 Hotel Equities Leadership Conference in Las Vegas attracted nearly 1,000 attendees, emphasizing the theme "Transforming Together". Key discussions included Marriott's integration of Postcard Cabins into their outdoor collection, targeting travelers aged 25 to 45, and emphasizing short-term bookings. Revenue optimization was highlighted, with analytics and AI being leveraged to gain market insights. The contactless experience of Postcard Cabins, offering guests a unique, nature-focused stay, has been well-received, with 80% of bookings now coming from marriott.com.

OpenAI's ChatGPT to Serve as Hotel Discovery Tool, Keeping Bookings on External Sites

📅 Mar 5, 2026: OpenAI scales back its plan for direct product purchases in ChatGPT, focusing instead on product discovery. ChatGPT will serve as a recommendation tool, guiding users to external sites for purchases. This impacts travel bookings, as hotels may need to optimize for AI-generated suggestions. AI systems will rely on existing data, shaping how travelers select hotels, though bookings will remain on hotel or OTA sites. Complex integration needs have slowed AI's direct commerce role.

Accor Executive Warns Against Over-reliance on AI, Emphasizes Human Connection in Hospitality

📈 On Wednesday at ITB Berlin, Karelle Lamouche, a top executive at Accor, emphasized the risks of over-relying on AI in the hotel sector. She warned that AI could undermine the industry's essential human connection, which is crucial for benefiting hotel owners and enhancing guest experiences. This highlights a growing concern in the hospitality industry about balancing technology with personal interactions.

1 min

Journey and SiteMinder Partnership Enables Hotels to Boost Ancillary Revenue with Integrated Booking Engine

🏨 Journey partners with SiteMinder in Berlin to enhance luxury hotel technology. The integration allows hotels to connect room inventory to Journey's booking engine via SiteMinder, ensuring real-time rates and availability. SiteMinder's network of 450+ PMS partners enables seamless syncing of reservations and hotel data. The collaboration includes retailing spa, dining, and experiences, boosting ancillary revenue without new infrastructure. CEO Simon Bullingham emphasizes creative marketing of experiences to maximize hotel revenue.

Actabl Introduces Digital Itineraries to Enhance Guest Experience and Reduce Paper Waste in Hotels

📱 Actabl announced in Atlanta, Georgia, the integration of Digital Itineraries into its Alice hotel operations platform. This update eliminates paper-based workflows, offering guests a live, interactive itinerary accessible on any device without an app. The platform supports hotel branding and instant itinerary updates via email or SMS. It promotes sustainability by reducing paper waste and includes features like guest authentication and automatic expiration for security.

3 min

RMS Partners with RoomPriceGenie to Launch Revenue Intelligence

ITB, 4th March – RMS, a leading global hospitality platform for hotels, motels, serviced apartments, short-term rentals and campgrounds, has announced a new integration with RoomPriceGenie, the award-winning revenue management system (RMS) used…

3 min

Lighthouse Launches The Hotels Network App, Enabling Direct Hotel Bookings via ChatGPT for 800 Million Users.

🗺 Hotels Network app launched by Lighthouse offers direct booking in ChatGPT, reaching over 800 million users globally. Available since June 2025, this service lets hotels control their brand narrative, show direct rates, and offer accurate property details. 62% of travelers prefer direct booking, with AI shaping their planning. Connect AI powers the app, providing real-time, verified content and booking links. This new channel enhances traveler discovery and booking efficiency, marking a shift in hotel visibility.

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