Innovation

📅 At ILC in Boston 2021, the hospitality industry faced a turning point. Cloudbeds declared the PMS outdated and envisioned a future where AI enhances guest experiences. The $47 billion in OTA commissions in 2023 and a 41% staff churn highlight industry challenges. Hospitality's shift focuses on personalized guest data and technology, moving from fragmented systems towards a unified, AI-driven model. Cloudbeds’ global platform supports 20,000 properties in 157 countries, facilitating 10 billion transactions annually.

📈 Alise Deeb, Marlene Cazares, and Mylene Young discussed revenue management challenges, emphasizing that RevPAR isn't enough. Total revenue per guest and GOPAR are crucial. Personalization at scale remains a goal, with casinos leading in CRM capabilities. Strategies should integrate ancillary revenues like F&B. Dynamic segmentation and strategic OTA use are advised. Effective channel strategy and AI-driven search visibility are vital. Cross-functional collaboration and adaptive mindset are key to future-proofing.

🏨 On May 5, 2026, Choice Hotels International began its 70th Annual Convention at Mandalay Bay, Las Vegas. Focused on innovation, CEO Patrick Pacious discussed new initiatives like EasyBid, an AI-powered platform, and the updated Choice Privileges Program. In 2025, the company awarded 247 U.S. franchise agreements, the highest in a decade, with growth expected to continue amid events like the 2026 FIFA World Cup. Choice emphasizes AI use to enhance revenue and guest experiences.

📱 Wyndham Hotels & Resorts launched a native ChatGPT app in May 2026, enhancing hotel discovery and booking through conversational AI. This tool allows users to explore 8,400 hotels via interactive features within ChatGPT. Since 2018, Wyndham invested $450 million in AI and technology, and in 2020, migrated its systems to the cloud. The company aims to offer franchisees tools to reduce costs and boost revenue, staying competitive in the evolving travel industry.

Free downloadable guide equips hoteliers with an evidence-based framework to clearly evaluate revenue management systems. SILICON VALLEY, CA – LodgIQ, the revenue management system and commercial co-worker for the hospitality…

Award recognizes eviivo’s all-in-one property management system for helping hoteliers simplify operations, grow revenue and improve guest experience. LONDON, May 6, 2026 – eviivo, the all-in-one property management system (PMS) for hotels, short-term…

📈 LodgIQ's new guide, released in Silicon Valley, helps hoteliers evaluate Revenue Management Systems (RMS). Based on insights from 100+ hoteliers, the guide shows RMS can save 20-40 hours/month and boost RevPAR by 15-20%. It highlights six key capabilities: integration, automation, ease of use, onboarding, forecasting, and revenue management. The guide includes tools like RFP templates and demo scorecards to aid in vendor selection and implementation, supporting strategic decisions for both independent hotels and groups.