Market Trends

Held at the UN Tourism Regional Office for the Middle East in Riyadh, the two-day event (9–10 September) brought together representatives from National Tourism Administrations and Organizations (NTAs/NTOs) from 12 Middle East Member States, with more than 30 participants in total, alongside industry experts and key stakeholders from across the region. The workshop explored the growing potential of wellness tourism as a driver of economic growth, tourism diversification, and sustainability for the Middle East.

Geopolitical uncertainty and shifting traveler priorities limit sharp increases, but luxury demand drives exceptions Sep 11, 2025 Hotel pricing worldwide is expected to remain mostly stable through 2026, according to…

Low pay, poor conditions, and external pressures keep skilled workers away from the industry Sep 11, 2025 Hotels across the globe are struggling to attract and retain skilled staff, with…

What embedding feedback into daily workflows means for performance, retention, and transformation Sep 11, 2025 This case study of Expedia Group’s use of an AI-platform shows how generative tools can…

Younger travelers fuel demand for affordable luxury, immersive experiences, and extended getaways, according to the latest Airbnb data Sep 10, 2025 Gen Z is fueling a surge in fall travel…

Economic caution is driving a shift toward shorter trips, last-minute bookings, and value hunting — forcing hoteliers to rethink revenue strategies Sep 10, 2025 Consumers in north america are still…