AAA and Bread Financial: 76 Percent of Travelers Planning Trips Around Milestones in 2026
🗺 COLUMBUS, Ohio—2026 travel trends show 61% of Americans planning trips, with 76% centering on milestones like birthdays (32%) and weddings (19%). Gen Z and Millennials lead this shift, with 89% and 88% planning milestone trips. 59% reported travel tensions, while 46% use travel advisors. Only 9% will travel internationally for events. Budget transparency is practiced by 46% of group travelers, and 71% purchase travel insurance. The focus is on meaningful, financially smart travel experiences.
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