Market Trends

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U.S. hotel results for week ending 3 January

🏨 The U.S. hotel industry saw a boost from December 28, 2025, to January 3, 2026, with occupancy at 50.5% (+4.4%), ADR at $175.47 (+3.4%), and RevPAR at $88.65 (+7.9%). Minneapolis led in occupancy growth (+14.9% to 42.7%), while Miami saw significant rises in ADR (+17.1% to $383.32) and RevPAR (+26.4% to $337.51). In contrast, Tampa's occupancy dropped by 15.2% to 65.8%, with RevPAR declining by 19.4% to $112.70.
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  • 1 min

Down Hall reports 75% rise in conference enquiries

🏨 Down Hall Hotel, Spa and Estate reported a 75% rise in conference enquiry revenue between 2022-2024, with a 62% increase in confirmed conference revenue. In 2025, enquiries rose by 14% and bookings by 7.5%. Wellness event add-ons surged by 82% annually. The dining sector saw a 75% uplift, driven by outdoor dining. The estate, located on 110 acres, features 12 event spaces and 98 rooms. EcoSmart Silver Accreditation was achieved, and The Charles Gardens venue will open in 2026.
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  • 4 min

How all-inclusive holidays are becoming premium and personalised

🏖️ Redefining all-inclusive hospitality: In 2026, guest expectations have evolved, prioritizing personalization over standardization. Post-pandemic travelers seek quality over quantity, with premium resorts focusing on meaningful experiences. The shift to experience-led hospitality emphasizes authentic cultural engagements. ⏰ December 2025 reports include Daish's Holidays' £1m investment across 10 hotels and Harrison Leisure's acquisition of Ardlui Resort. 📍 Technology enhances personalization, while maintaining human interaction, offering owners a resilient and emotionally rewarding model.
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Colicchio Consulting Releases 2026 Food Hall Report Highlighting Rapid Expansion, as the Segment Grows Nearly 25% Over Two Years

🍴 New York, 2026 – Colicchio Consulting reports a 24.89% growth in U.S. food halls since 2023. With 500+ food halls operating since 2014, 114 projects are planned for 2026. New openings average 19,000 sq. ft. with 8 vendors. Florida leads with 17 projects. Entertainment drives success, with smaller halls thriving outside cities. Hybrid work patterns shift traffic, prompting evening/weekend focus. Community engagement and purposeful design are key. The full report is available for more insights.
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Mag HON 362-363: Marriott International: mastery of volume and segmentation

📈 Marriott's brand strategy, a decade post-Starwood merger, spans luxury niches: The Ritz-Carlton for heritage, St. Regis for refinement, JW Marriott for accessible luxury, W Hotels for bold lifestyle, and The Luxury Collection for destination values. With no capital investment, they leverage Marriott Bonvoy to strengthen loyalty. Focused on high-income travelers, the group emphasizes personalization, local immersion, and partnerships in gastronomy, wellness, and sustainability, aiming to enhance brand experiences through experiential innovation.
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  • 6 min

2025 was not the easiest year for the hotel industry. Will 2026 be any different?

📈 In 2025, the hotel industry faced significant challenges, with a 6.3% drop in inbound international visits to the U.S., totaling 67.9 million. The year saw a 17.5% decline in global hotel transaction volume, with $24.5 billion in the first half. Leisure demand stabilized, while business travel was slower to recover. The World Cup in 2026, tax cuts, and AI advancements are expected to boost the sector. Marriott and Hyatt focus on conversions and lower-cost segments.
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Wrapping Up: Top Ranking Destinations in 2025

✈️ London, Tokyo, and Paris were 2025's top global destinations. Madrid and Alicante saw a 10% growth over 2024, while Punta Cana grew by 9%. Dubai and Marrakech each saw an 8% increase. APAC's North Asia led with Okinawa's 36% growth, and cities like Beijing, Shanghai, and Guangzhou also surged. Shanghai and Tokyo were top corporate travel destinations, with Shanghai up 10% and Tokyo 9%. Madrid grew by 5% in business travel share.
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Mag HON 362-363: Groups and brands revisit their offering to assert their difference

💸 Luxury hospitality is at a strategic turning point. Baby Boomers remain the majority clientele, but the industry is adapting to younger, more mobile, and demanding customers. This shift is driven by changing generational expectations, new geographies of wealth, and a quest for personalized experiences, challenging traditional paradigms and fostering innovation in service offerings.
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Mag HON 362-363: Groups and brands revisit their offering to assert their difference

🏨 Major global hotel groups are evolving post-Covid by reinventing prestige hospitality to cater to a new generation valuing meaning and balance. Emphasizing local culture and exceptional services, both signature brands and specialized groups aim for highly personalized experiences. Luxury hotels prove more profitable and resilient, with high-income clients less affected by economic cycles. Growth in high-net-worth individuals, particularly in Asia, the Middle East, and India, is driving demand for ultra-premium products.
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  • 2 min

Bristol hoteliers ‘cautiously optimistic’ for 2026 despite cost pressures

🏨 Hoteliers in Bristol are "cautiously optimistic" for 2026, despite financial pressures and rising costs. Adam Flint from the Bristol Hoteliers Association noted a strong Q4 in 2025, but a slow start is expected due to economic factors like the April living wage increase. Major events, including the Bristol Light Festival, Six Nations in Cardiff, and Cheltenham Festival, are expected to boost demand. The industry remains hopeful, yet wary of challenges.
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