Market Trends

💸 In the first half of 2026, the U.S. hospitality market saw a renewed yet uneven momentum after a nearly flat 2025. Hilton's RevPAR grew 4.7% in the U.S., Hyatt saw a 5.7% system-wide increase, IHG recorded a 4.8% growth in the Americas, and Marriott's luxury properties noted a 7.9% rise. Experience-driven brands like LXR Hotels and The Unbound Collection excelled, highlighting a widening divide between luxury and economy segments.

The U.S. hospitality market recorded renewed but uneven momentum in the first half of 2026, with luxury and upper-upscale hotel brands posting stronger performance while midscale and economy segments continued…

From global spectacles such as the FIFA World Cup and the Olympic Games to weekly football fixtures and city marathons, sports tourism is reshaping the hospitality industry. As demand for experience-led travel grows, hotels are finding that success lies not only in accommodating fans but in becoming part of the sporting experience itself

What do you notice about hospitality when you drive across the U.S. coast to coast? Today, we’re hearing from Hospitality Daily founder Josiah …

Hotels and leisure activities saw critical distress rise by more than 26% in the second quarter

🏕 Melbourne, Australia – 16 September 2026: RMS released its 2026 State of the Outdoor Accommodation Report. 66% of 1,500 surveyed campers plan to camp more next year, with online searches surpassing word-of-mouth at 64% for discovering sites. 85% prefer booking exact sites online, while AI aids 14% in trip planning. 88% prioritize sustainability. 67% notice campground tech upgrades, and 40% expect system updates. The report highlights the growing digital shift in camping experiences.

You stare up at the ceiling after landing on your perfectly plump bed at the hotel you’re staying in this weekend to explore Milan, Berlin or Porto. From the pretty…

Abu Dhabi’s recovery runs on domestic demand and the return of a packed events calendar.

🛫 Sep 16, 2026, a guest arrived at a hotel late due to a 6-hour flight delay in Frankfurt. She booked a Connected Trip via Booking.com, expecting seamless service. However, she made two separate bookings, leading to service issues. Booking.com reported low double-digit percentage of connected transactions in Q2 2026. The lack of unified service falls on hotels, as travelers expect coordinated service, while hotels see no backend integration or alerts for connected trips.

💰 September 16, 2026, Amadeus launched a connectivity deal with HyperGuest, adding 15,000 independent properties to Value Hotels. The program offers over 750,000 properties with a net rate model, differing from GDS content's 120,000 hotels. Sellers decide the markup on prepaid bookings, while hotels lack visibility on rates. Multiple outdated documents show discrepancies in property numbers. Amadeus emphasizes seller autonomy over pricing, but hotels face challenges in tracing and valuing contracts.