Market Trends - 10 Minutes News for Hoteliers

Colicchio Consulting Releases 2026 Food Hall Report Highlighting Rapid Expansion, as the Segment Grows Nearly 25% Over Two Years

🍴 New York, 2026 – Colicchio Consulting reports a 24.89% growth in U.S. food halls since 2023. With 500+ food halls operating since 2014, 114 projects are planned for 2026. New openings average 19,000 sq. ft. with 8 vendors. Florida leads with 17 projects. Entertainment drives success, with smaller halls thriving outside cities. Hybrid work patterns shift traffic, prompting evening/weekend focus. Community engagement and purposeful design are key. The full report is available for more insights.

6 min

2025 was not the easiest year for the hotel industry. Will 2026 be any different?

📈 In 2025, the hotel industry faced significant challenges, with a 6.3% drop in inbound international visits to the U.S., totaling 67.9 million. The year saw a 17.5% decline in global hotel transaction volume, with $24.5 billion in the first half. Leisure demand stabilized, while business travel was slower to recover. The World Cup in 2026, tax cuts, and AI advancements are expected to boost the sector. Marriott and Hyatt focus on conversions and lower-cost segments.

Wrapping Up: Top Ranking Destinations in 2025

✈️ London, Tokyo, and Paris were 2025's top global destinations. Madrid and Alicante saw a 10% growth over 2024, while Punta Cana grew by 9%. Dubai and Marrakech each saw an 8% increase. APAC's North Asia led with Okinawa's 36% growth, and cities like Beijing, Shanghai, and Guangzhou also surged. Shanghai and Tokyo were top corporate travel destinations, with Shanghai up 10% and Tokyo 9%. Madrid grew by 5% in business travel share.

2 min

Bristol hoteliers ‘cautiously optimistic’ for 2026 despite cost pressures

🏨 Hoteliers in Bristol are "cautiously optimistic" for 2026, despite financial pressures and rising costs. Adam Flint from the Bristol Hoteliers Association noted a strong Q4 in 2025, but a slow start is expected due to economic factors like the April living wage increase. Major events, including the Bristol Light Festival, Six Nations in Cardiff, and Cheltenham Festival, are expected to boost demand. The industry remains hopeful, yet wary of challenges.

HVS ANAROCK MONITOR, December 2025

📈 November 2025, India: Hotel occupancy surged to 72-74%, with Average Room Rates (ARR) climbing 15-17% month-on-month and 10-12% year-on-year. Except for Goa, major markets enjoyed double-digit ARR growth, driven by demand in metro and leisure areas. National occupancy rates showed slight year-on-year improvement, with Pune, Ahmedabad, and Chennai leading the increase. The HVS ANAROCK MONITOR report highlights these trends in India's hospitality sector.

Strategic Hotel Asset Management in Thailand Hospitality

🏨 Thailand's hotel market sees increased pressure with 31.9 million international visitors as of November 2025, a 7.25% decrease from last year. In Bangkok alone, over 3,000 keys have been added in 2025, taking inventory beyond 83,000 keys. Key renovations include Narai Hotel’s transformation into The Unbound Collection by Hyatt for 2028, and Centara's THB 15 billion investment. Owners adapt with asset management, focusing on strategic renovations and ESG to compete with rising luxury supply.

How much more can the U.S. travel industry take?

🌎 Jan 6, 2026 - The U.S. is facing a decline in international tourism due to new fees, visa hurdles, and border uncertainty. Millions fewer international trips were made compared to last year, significantly impacting Canadian and European markets. Domestic travel cannot cover the revenue gap as international visitors spend more. The 2026 World Cup might offer temporary relief, but long-term risks persist. Industry experts warn of weakening U.S. tourism competitiveness amid global growth.

7 min

Land of rising hospitality: Hotels rethink the spirit of Japan

🗺️ Japan, 2025: Over 40 million tourists visited, driven by favorable exchange rates and government policies. The JW Marriott Tokyo opened a 200-room hotel in October, featuring a Zen-inspired design and wellness amenities. Park Hyatt Tokyo reopened in December after renovations. The Ryokan Collection, founded in 2004, expanded to 53 properties, emphasizing authentic experiences. IHG expanded its Japan presence with 20 new properties, including luxury and midscale hotels, preparing for the World Expo. Japan's tourism and hospitality sectors are thriving.

2 min

Global Rescue Survey: U.S. Travelers Prefer Hidden Gems and Historic Destinations

🌎 LEBANON, New Hampshire—According to the Global Rescue Traveler Sentiment and Safety Survey, 65% of travelers prefer hidden gems over iconic attractions, with women (69%) and non-U.S. travelers (68%) slightly more inclined. History appeals to 75% of travelers, with U.S. tourists (78%) leading. One-third of Americans would pay $3,500 for a 3.5-hour supersonic flight to London, with women more hesitant (27%) than men (30%).

1 min

Driftwood Capital Announces $11 Million Renovation of the Marriott Raleigh-Durham Research Triangle Park

💸 Driftwood Capital completed an $11 million renovation of the Marriott Raleigh Durham Research Triangle Park, North Carolina, enhancing the 226-room hotel. Upgrades include refreshed guest rooms, an M Club lounge, a modernized fitness center, and expanded meeting spaces. The renovation also improved building systems, such as switching to VTAC units. Located near key employers and transport links, the hotel is well-positioned for corporate travel and events, reflecting confidence in the Raleigh-Durham hospitality market.

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