As a hotelier, you know that your hotel website is the first interaction a guest has with your brand. It’s the first opportunity to immerse users into the kind of experience your hotel offers, whether it’s a boutique hotel, an aparthotel, or a luxury resort. Especially resorts.
With that in mind, we have researched and compiled a list of the best hotel website designs to inspire you. In this blog post, we will outline best practices and creative ideas to help you make the most out of your own hotel website and design. We will also provide a section with a list of the best website designs for hotels, BnBs, or vacation rentals, for you to compare.
Table of Contents
1. Why Hospitality Website Design Matters
Hospitality website design matters because it is the first interaction a guest has with your brand. It is the first opportunity to immerse users into the kind of experience your hotel offers. A well-designed hotel website along with our hotel website builder can help you reach a wider audience, improve customer service, increase bookings, and enhance brand awareness. The design of your hotel’s website has a significant impact on travelers’ booking patterns, and it should be a primary concern for you. A good hotel website design should be effective, memorable, simple, and mobile-optimised. It should communicate your hotel’s story, including the culture and experience around it, and be SEO-friendly. By following best practices and creative ideas, you can make the most out of your hotel website design and attract more guests to your hotel.
Your website is the public face of your hotel or resort. It can make or break your first impression with potential guests and directly influence bookings. An intuitive, visually appealing, and quick website can supercharge occupancy rates, while a complex, slow, and outdated one can send guests running to competitors.
2. The Anatomy of the Best Simple Hotel Website Designs
The best hotel websites comprise several key elements:
Responsive design
Responsive design is an essential aspect of hotel website design. Recent studies have shown that many travellers plan, book, and track their travels abroad on the internet, and mobile devices have made this so much easier. Responsive web design is considered to be a better practice as you are serving one scalable version of the website to all-size screens. Responsive design automatically resizes website content to fit the screen on which it’s viewed, no matter how big or small it is. With responsive design, your hotel property’s website will be easy to view, browse, and use for booking purposes on every device. A consistent user experience across all devices will have a positive impact on your conversion rates, as your mobile site will be easy to read and navigate. Responsive design is the best way to create a great hotel website, that is both attractive and functional on all devices, no matter what their screen size. A good mobile website should also make it easy for the customer to contact the business from within the website.
Stunning Visuals
Visuals play a crucial role in hotel website design. Images on the hotel or resort website allow users to create a mental picture of their stay and experience, and they are critical in users’ decisions. Visuals can also be presented in other forms, such as short videos, virtual tours, or an Instagram feed.
The basic idea is to show off what you want people to see. Happy guests eating breakfast. Tanned guests relaxing by your resort swimming pool. Stunning images.
Vibrant visuals for the header image make it clear that the hotel is making a statement, and sub-headlines that are descriptive and free of jargon make things that much clearer. Visuals are the cornerstones of how you communicate your hotel to guests and inspire them to book, along with revenue and offers. Videos are a mainstay of hotel websites because they remain the best way to immerse site visitors in the experiences that await them when they become a guest at your establishment. With responsive web design, visual content is resized so that it is at the optimum size and provides the best performance on the particular device with which they are viewed.
Easy Navigation
A well-designed navigation bar can help users find all the elements and information they need quickly and easily. Simple, clean design is key. Clean design is key. From the tiniest BnB to the priciest resort – clean design overall!
Limiting the number of menu items in the navigation bar is a good practice to follow, as it helps to avoid overwhelming users with too many options. Drop-down menus can also be used to organise information and make it easier to navigate. Floating widgets with CTA’s are another way to make navigation easy for users. And keep your copy simple too.
They allow users to access important information, such as contact details or the booking process options, without having to scroll through the entire website. Adding an FAQ section to the website is also a good practice, as it can help answer common questions and reduce the number of inquiries received by the hotel.
3. Comparing the Market: Best Hotel Websites Design examples
Checking out some of the beautiful websites that have been built on Amenitiz website builder is a great way to know the direction you ought to be headed. I wouldn’t go as far as saying you should resort to copying them directly but at least take inspiration. Each one has a simple copy, and a roaming CTA – both essential design elements for hoteliers seeking to boost their direct bookings.
👉🏻 The Bird of Paradise Lodge is located in the South of Portugal. See how their homepage entices you to book with its design elements. The name is front and centre. There is no white space on this site. The homepage is a veritable slideshow featuring the kinds of stunning images you might expect to see nearby. You can see the hotel property from a variety of angles and you can see the hotel rooms too – minimalist design and all. Website visitors will be paying customers before they know it.
👉🏻 The Holidays Costa Brava is an aparthotel located not far from Barcelona. It’s big enough to qualify as a resort but feels homely in a great way from the shots of the hotel room visible from the homepage. Rather than go for a minimalist design the owners wished to show off their hotel property with their site so stunning images abound at every turn and no white space on site. The views of the beach are a great way to entice website visitors to book. It’s got everything.
👉🏻 From that lavish resort we take you straight to the aptly named Pause Apartments, where efficiency is the name of the game and there’s minimalist design. No star rating, no landing page, and no gourmet restaurant. Just straight to ‘check availability’ and no BS about it. Still no white space though. This is to say nothing negative about the hotel itself. It’s not a ‘luxurious hotel’ and as such has opted not to pursue a ‘luxury hotel website design.’ There’s no swimming pool and no little palm island for a reason – they’re speaking to their target audience and sending messages that it’s clean and easy and probably the website has a quick load speed I bet check-in and check-out of the Pause Apartments is an absolute breeze.
4. The best hotel website design template company is Amenitiz
Check out all of our website templates right here!
Amenitiz website templates are the best for hotel website design for several reasons. Firstly, Amenitiz offers a range of pre-built website templates that can be customised to suit each hotel’s unique style and branding. Secondly, Amenitiz’s website builder has an integrated booking engine, making it easy for hoteliers to manage and modify their website, even if they have no technical experience in web design or development. Thirdly, Amenitiz’s user-friendly interface allows hoteliers to easily add and modify website content, upload photos and videos, and customize their own website’s design and layout in real-time, without having to rely on third-party developers or designers. Fourthly, Amenitiz’s website builder is SEO-friendly, which can increase the hotel’s visibility on Google and attract more guests online. Lastly, Amenitiz’s website builder is mobile-optimized, ensuring that the hotel’s website is easy to view, browse, and use for booking purposes on every device.
5. Why Amenitiz is Your Best Partner
Amenitiz is your best partner for hotel website design and management because it wants to be. The hospitality industry has a rich history of arriving at the party late when it comes to technology and that ends with Amenitiz.
Amenitiz offers a range of products, including a website builder, a booking engine, a channel manager, a property management system (PMS), a payment solution, and a price suggestion tool. This means that hoteliers can manage all aspects of their hotel’s online presence from one platform, making it easier to streamline their operations and increase efficiency. Amenitiz’s website builder has an intuitive and easy-to-use interface, making it easy for hoteliers to create and manage their websites without any technical experience in web design or development. Amenitiz’s website builder is mobile-optimised, ensuring that the hotel’s website is easy to view, browse, and use for booking purposes on every device. Amenitiz’s website builder is SEO-friendly, which can increase the hotel’s visibility on Google and attract more guests online. Amenitiz’s website builder has an integrated booking engine, making it easy for hoteliers to manage and modify their website, even if they have no technical experience in web design or development. Amenitiz has a partner marketplace that offers a range of hotel apps and integrations to help hoteliers manage their operations more efficiently. In conclusion, Amenitiz is your best partner for hotel website design and management, as it offers a wide range of products, a user-friendly interface, mobile optimisation, SEO-friendliness, an integrated booking engine, and a partner marketplace.
6. FAQs About the Best Hotel Website Design
Q. How do I optimise my hotel website?
A: To optimise your hotel or resort website, keep it simple, use visuals, make it mobile-friendly, ensure SEO-friendliness, integrate a booking engine, optimize for direct bookings, use social media channels, and claim your Google Business Profile. The structure and labels of your navigation will have a huge impact on user experience. This article on the subject says it all.
Q. How much does it cost to build a hotel booking website?
The cost of a hotel website varies depending on the features and services included. Amenitiz offers a range of products, including a hotel website builder, a booking engine, a channel manager, a property management system (PMS), and more, with competitive pricing options worth checking out.
Q. What should a good hotel website have?
A good hotel website should have a simple design, high-quality visuals, mobile-friendliness, and SEO-friendliness so they can find you on a search engine, an integrated booking engine, and social media channels. The website should be easy to navigate, with clear and detailed information about the hotel’s rooms, rates, facilities, amenities, and the hotel’s location. A map is a nice touch. A CMS should be used to allow hotel staff to publish new articles and modify existing content without technical skills. Amenitiz offers a range of products, including a website builder, a booking engine, a channel manager, a property management system (PMS), and more, with competitive pricing options.
An effective hotel website design blends functionality, aesthetics, and user-focused navigation. Amenitiz offers a platform equipped with all these essentials, tailored to the unique needs of hoteliers. We are here to support you as you navigate your options and make the decision that will elevate your website traffic, your online presence and increase your bookings.
