What comes after a boom?
Despite marketplaces like Airbnb reporting healthy growth, there has been chatter about an “airbnbust” among hosts noticing a drop in bookings. Does this indicate a maturing market with slowing growth or is it a short blip before another growth spurt? This study will tackle that question from the perspective of both consumers and providers. Are STR guests loyal to the category, or is it just another lodging option?
Are STRs preferred for domestic travel only, or a serious consideration for international travel too? How has press coverage on issues like chores, cleaning, services or pricing affected travelers’ relationship with the category?
Suppliers and distributors are grappling with much more competition since the pandemic, shifting consumer tastes and constant changes in regulation. Have professionalized PMs really perfected the management process, or is there still a long way to go? Which players will flourish in the new normal?
