The time has come: we’ve published our annual Hotel Distribution Report, analysing five years of digital booking data from 2019 to 2023. Digital channels now represent 60% of global distribution revenue for hotels, highlighting their crucial role in driving growth.
Our dataset, drawn from nearly 5,000 independent hotels across Europe and Asia, allows properties to benchmark performance and access key distribution insights and strategies. Despite recent challenges, hotels have exceeded pre-pandemic benchmarks, emphasizing the importance of adapting to the evolving distribution landscape.