After becoming Expedia Group CEO on May 13, Ariane Gorin highlighted her top goals at the company’s Explore conference: international growth and accelerating the B2C business
May 17, 2024
During a press conference, Ariane Gorin highlighted international growth as a “big opportunity” for Expedia. She mentioned that recent advances in Expedia’s technology and brands would soon bear fruit. “This is a year where we’re going to be able to accelerate because of the investments we’ve made,” Gorin said.
Key takeaways
- Brand focus: Expedia Group is focused on three main brands: Expedia, Hotels.com and Vrbo. These brands were recently integrated onto a single platform and now share a single loyalty program, One Key.
- Systems integration: This integration included merging millions of traveler accounts, consolidating 17 customer relationship management systems into one, and reducing 10 machine learning platforms to a single system.
- Innovation and agility: “We stand before you as a reimagined Expedia Group, capable of new things, able to move at a pace we never could before, and able to innovate faster than anyone in the industry,” said Peter Kern, the former CEO, who is now vice chairman of Expedia’s board.
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