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Understanding Hotel Data Usage

  • Clay Bassford
  • 4 June 2024
  • 1 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

Nowadays, hotels have data inputs coming in from all directions – web, payments, forecasting, POS systems, PMS systems – the list is endless. As any good data scientist will tell you, there is gold in that data, information that you can use to improve, even transform your hotel business.

Use the infographic below to make sense of hotel data and understand how it is used so you can be sure you know what data is coming from where. That’s the first step in getting a handle on your hotel’s data!

hotel data usage shiji insights


Please click here to access the full original article.

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