Half of investors expect to increase their hotel investments in 2024, according to a CBRE Hotels Research survey
Jun 18, 2024
CBRE Hotels Research conducted a Global Hotel Investor Intentions Survey in early 2024 to assess the hotel investment landscape. The survey indicates strong hotel investor sentiment in the U.S., with 50% of respondents planning to increase their hotel acquisitions. Approximately 35% expect their acquisition activity to remain consistent with 2023 levels, while less than 16% anticipate a decrease.
Key takeaways
- U.S. investors have a positive outlook on the hotel market this year. Half of respondents intend to increase their hotel investments, driven by expectations of higher total returns and lower prices;
- The most popular locations are central business districts (CBDs) and resort locations. The most popular chains for 2024 are upper upscale and upscale/upper midscale;
- The top challenges for hotel investment this year are higher borrowing costs and labor costs, followed by higher insurance costs;
- Major urban markets such as New York and Washington, D.C., and leisure destinations such as Miami, Charleston and Austin are expected to have the strongest hotel market fundamentals in 2024.
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