Industry experts highlighted the potential losses hotels could face from an impending ban and suggested alternative marketing strategies to mitigate these effects
Jun 19, 2024
TikTok has significantly increased the visibility of hotels among travelers, especially younger generations. However, a potential U.S. ban on the platform could remove a valuable marketing tool for hotels.
Key Takeaways
- According to the Pew Research Center, approximately 62% of U.S. adults under the age of 30 use TikTok, compared to 39% of those aged 30-49, 24% of those aged 50-64, and 10% of those aged 65 and older;
- Major hotel brands such as Hilton and Choice Hotels International have launched TikTok campaigns targeting younger audiences;
- While some major hotels are actively using TikTok, the hospitality industry as a whole has not invested heavily in TikTok performance marketing;
- The loss of TikTok would mean the loss of a powerful and influential platform for both travelers and major hotel brands, but would not be fatal to hotel marketing campaigns in general.
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