Women made 80% of travel decisions and accounted for 6 out of 10 Chinese tourists last year
Jul 2, 2024
Chinese women are embracing a bold new era of travel, especially in the luxury sector, according to a recent report by Finn Partners. The study explored how societal changes are impacting their travel motivations, habits and influences.
Key takeaways
- Luxury is now about personal fulfillment rather than material goods. Travel provides rewarding experiences, “me time,” joy and recognition of achievement;
- Solo travel is on the rise among Chinese women, driven by a desire for independence and financial autonomy;
- The role of social media in travel decisions has evolved from bragging to self-expression.
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