10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

The inside scoop on luxury hotel marketing

  • Haris Chechi
  • 8 July 2024
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Glion. Click here to read the original article

image

With roughly 200 five-star hotels in the USA, it’s a competitive space and these venues are all vying for their share of the $93 billion market. That’s where marketing comes in as the key to distinguishing luxury hotels from the rest. 

Behind the fancy facades, impeccable service and lavish amenities lies a sophisticated and focused effort to capture the attention of discerning travelers. Join us as we explore the world of luxury hotel marketing, including how to use digital marketing and the importance of exclusive events for successful marketing strategies.

Defining luxury in the hospitality industry

Luxury hotels are defined by their ability to provide comfort, exclusivity and indulgence to guests. This includes lavish accommodation, exquisite dining options, unique amenities, bespoke services and an environment that exudes elegance and sophistication.

A key aspect of luxury in hospitality is the emphasis on personalized experiences. This means anticipating and fulfilling each guest’s unique needs and desires, often before they even ask. Luxury hotels go above and beyond to create memorable, tailor-made experiences, from welcome notes and customized room layouts to exclusive access to private events and top-tier concierge services.

On top of this, the concept of luxury in hospitality continually evolves, influenced by changing consumer preferences and global trends. Today’s luxury travelers seek authenticity, healthy living, sustainability and cultural immersion. As a result, luxury hotels are increasingly incorporating eco-friendly practices, wellness programs and local cultural elements into their offerings, ensuring they stay relevant and appealing to discerning guests.

Advanced tech sees Europe’s mishandled bag…
Trending
Advanced tech sees Europe’s mishandled bag…

The significance of marketing for luxury hotels

Upscale hotels rely heavily on their brand image and reputation to attract affluent clientele. Effective marketing strategies help establish and reinforce this, distinguishing a hotel as a premier destination in the minds of potential guests. When the price tags get higher, people want to be certain they are spending their money wisely, so marketing is essential for hotels if they are to compete with others.

How to become an expert in luxury hotel marketing

Degrees in areas such as hospitality management, marketing or business administration can significantly bolster one’s career in luxury hotel marketing. These educational paths provide foundational knowledge in areas vital to the industry, including consumer behavior, marketing strategies, financial management and operations. 

A formal education will give you the analytical skills you need to interpret market trends, strategic insights to develop effective marketing campaigns and management capabilities to lead teams and projects effectively. On top of this, degrees often include internships, practical experience and networking opportunities, which are invaluable in gaining real-world exposure and building industry connections.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • Glion
You should like too
View Post
  • Categorizing...

Travel Tech Essentialist #183: Barriers

  • Mauricio Prieto
  • 5 September 2025
View Post
  • Categorizing...

White Lodging Announces Return of Jason Druso as Regional Vice President

  • LODGING Staff
  • 5 September 2025
View Post
  • Categorizing...

Holiday Inn Express by IHG Announces Partnership With Costa Coffee

  • LODGING Staff
  • 5 September 2025
View Post
  • Categorizing...

Hunter Hotel Advisors Brokers Sale of Hyatt Place Albuquerque/Uptown

  • LODGING Staff
  • 5 September 2025
View Post
  • Categorizing...

Capella Hotel Group makes four senior appointments across Asia

  • Corina Duma
  • 5 September 2025
View Post
  • Categorizing...

Empowering Women in Leadership: Insights from PCH Hotels’ Panel Discussion

  • Automatic
  • 5 September 2025
View Post
  • Categorizing...

Choice Hotels International Debuts in Argentina with the Opening of Radisson Blu Bariloche

  • Automatic
  • 5 September 2025
View Post
  • Categorizing...

The Posthouse Berlin Opening on 1 September – Leonardo Hotels Brings the Limited Edition Concept to the German Capital for the First Time

  • Automatic
  • 5 September 2025
Sponsored Posts
  • 2025 SOCIETIES Quaterly 3

    View Post
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Latest Posts
  • Travel Tech Essentialist #183: Barriers
    • 5 September 2025
  • White Lodging Announces Return of Jason Druso as Regional Vice President
    • 5 September 2025
  • Holiday Inn Express by IHG Announces Partnership With Costa Coffee
    • 5 September 2025
  • Hunter Hotel Advisors Brokers Sale of Hyatt Place Albuquerque/Uptown
    • 5 September 2025
  • Capella Hotel Group makes four senior appointments across Asia
    • 5 September 2025
Sponsors
  • 2025 SOCIETIES Quaterly 3
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.