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Air travel demand ‘normalizing’

  • Automatic
  • 22 July 2024
  • 1 minute read
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This article was written by Hospitality Today. Click here to read the original article

Airlines expect yields – a measure of the average fare paid per mile by each passenger – to remain flat as customers go “back to basics” and look for the most cost-effective way to travel

Jul 22, 2024

Demand for air travel has normalized after a years-long boom following the COVID-19 pandemic, as holidaymakers and travelers balk at higher fares, executives from major airlines said at the Farnborough Airshow on Monday.

Key takeaways

  • Demand is there, but now, as before the pandemic, travelers are looking for the cheapest, lowest, best price for their travel;
  • Demand for flights within Europe was still strong, but yields were under pressure, which was reflected in Ryanair’s results, with the airline forecasting a 15% drop in quarterly profits as fares fell, and management saying that ticket prices would continue to deteriorate;
  • Business travel was still recovering from the COVID crisis.

Get the full story at Reuters

Please click here to access the full original article.

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