At a time when differentiation is key, using data effectively and collaborating as a cross-functional team are key strategies
Jul 26, 2024
Evolving technology and shifting consumer preferences, along with an incredibly crowded marketplace, present complex challenges for the hospitality marketer to overcome. To stay ahead, marketing teams must be agile, data-informed, and guest-centric.
Key takeaways
- Dedicating resources whether it is professional copywriting, time to partner and strategize, or budget for the right tools is crucial in developing the right marketing deployment for success;
- Working as cross-functional teams leads to more effective aggregation and exploitation of insights and helps to create a through-line from ad to execution;
- Involving external agencies and internal partners in day-to-day marketing is crucial in catalyzing and fostering ongoing evolution of team deployment.
Get the full story at Hospitality.Net
