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It can help fill empty room nights
New research by operations and guest experience platform Breezeway has revealed that property managers are generating thousands more in additional monthly revenue by using smart tech to upsell unbooked nights.
Unbooked nights, or ‘gap nights’, are periods between reservations when a property sits vacant, representing missed opportunities for revenue generation if not properly managed.
Breezeway found that of the 350 clients they surveyed worldwide, leveraging the platform’s smart ‘Gap Night Messaging’ function meant property managers are booking nearly a whole additional week (6.6 gap nights) per month on average. This equates to additional revenue of $3,682.43 per month.
Jeremy Gall, founder and CEO of Breezeway, said: “As the demands on property managers continue to grow, finding innovative ways to optimize occupancy and revenue is crucial. Gap nights are a notorious pain point for the industry, often resulting in thousands of dollars in lost revenue each month.
“While hospitality will always center around the human touch, this is a prime example of how technology can alleviate some of the operational burdens for property managers by filling these gaps.
“To see that property managers are booking nearly an entire additional week of stays per month using an automated messaging function is incredible. Plus, many guests appreciate the flexibility to extend their stay, making it a win-win for both property managers and guests.”
