10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Virgin Hotels to Open First London Hotel in The Heart of Shoreditch

  • Automatic
  • 30 July 2024
  • 3 minute read
Total
0
Shares
0
0
0

This article was written by Hotel Executive. Click here to read the original article

image


United Kingdom, London.
July 30, 2024

Virgin Hotels, the luxury lifestyle hospitality brand by Sir Richard Branson’s Virgin Group, has announced its first London hotel to open on 1st August 2024 in the heart of Shoreditch.

Continuing its global expansion, London will be the eighth Virgin Hotels location as it brings the brand home to its birthplace and where it all started for Sir Richard and the Virgin Group. It will become the 17th property for the wider Virgin Hotels Collection, having just announced a new property in Kenya and following the successful launches of Virgin Hotels Edinburgh and Virgin Hotels New York in 2023.

The hotel will form part of a long-term agreement between Virgin Hotels and Reuben Brothers – global leaders in real estate investment and development. It will bring Virgin’s iconic trademark and unrivaled personalized hotel experience to one of London’s most vibrant neighborhoods, known for its tech, fashion, culture and creative arts scene.

Trending
U.S. hotel performance sees continued growth in January 2025

The 120-bedroom hotel, located at 45 Curtain Road in the heart of Shoreditch, is one of the most striking buildings in London’s East End landscape, making it the perfect fit with Virgin Hotels’ ethos and philosophy. Its seven other luxury lifestyle hotels are also located in iconic urban locations across key cities in the US and UK.

Sir Richard Branson, Founder of the Virgin Group, commented: “We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favorite destinations – and of course where Virgin’s story started.

“At Virgin, we’ve been disrupting the travel industry for more than 40 years, from land to air to sea – even to space. Our success comes from identifying where we can make a difference.

“Virgin Atlantic customers have always said to me that we give them a wonderful experience in the sky, but they don’t have the same Virgin experience when they land. Well, we’ve sorted that in Las Vegas, New York, Edinburgh and now London too.”

The hotel will open on 1 August 2024, which will mark the start of a gradual transformation to transition the hotel to a fully-fledged Virgin hotel with all the magic the brand is renowned for.

Virgin Hotels London-Shoreditch will continue to offer one of the most diverse selections of elevated experiences across the luxury lifestyle hospitality space from its showcase Spanish restaurant BiBo in association with world-famous chef, Dani Garcia; to a glittering rooftop bar, pool, restaurant, private members club, gym, and treatment rooms, managed by the one and only, Ibiza’s Blue Marlin. All of which Virgin Hotels London-Shoreditch resident guests will have access to.

“This year will mark 10 years of Virgin Hotels and what a way to start the early celebrations as we announce our newest hotel in one of the world’s most famous cities,” said James Bermingham, CEO of Virgin Hotels Collection.

“We are all truly delighted that Shoreditch, London will be home to the next location for Virgin Hotels and what an extraordinary one it will be. We pride ourselves in having hotels in the very best locations across our key cities and Virgin Hotels London-Shoreditch will be in the epicenter of one of London’s most cultured, and creative areas.

“We are thankful to Reuben Brothers for entrusting us to bring the Virgin Hotels brand to life in this incredible building and to bring a splash of red to Shoreditch by showcasing our innovative, heartfelt and personal hotel experience, led by our wonderful people, to our future London guests.”

Jamie Reuben, Principal, Reuben Brothers added: “Over the past decade, I have been closely following the smart, strategic expansion of Virgin Hotels – with its significant openings in key US and UK cities – from Chicago and Las Vegas to Edinburgh and New York. I am therefore incredibly excited to be partnering with Virgin Hotels in London of all places – the city that both Sir Richard Branson and I are proud to be from. Richard and his team’s entrepreneurial spirit and constant quest for excellence make them the ideal partner for our property in Shoreditch, and I look forward to seeing Virgin’s vision come to life.”

The announcement of a London hotel will see Virgin Hotels’ The Know loyalty programme and Virgin Red, the rewards club from Virgin, have a home in London for their members to stay and earn Virgin Points, with more details to be announced later this year.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Categorizing...

Monetising the guest journey | June 30th 14:00 – 15:00 BST | Live expert panel

  • Meg Rapley
  • 23 May 2025
View Post
  • Categorizing...

It’s a store and more: How convenience stores are feeding SE Asia’s QSR & snacking demands

  • YiTyng.Sin@informa.com
  • 23 May 2025
View Post
  • Categorizing...

The Navy SEAL Method: Build a Hospitality Team That Thrives Under Pressure – Kevin Kelleher

  • Josiah Mackenzie
  • 23 May 2025
View Post
  • Categorizing...

The impact on travel from Google I/O 2025 launches

  • By Mark Frary
  • 23 May 2025
View Post
  • Categorizing...

PhocusWire’s weekly travel tech news briefs: Bolt, SITA, Google and more…

  • May 23 2025
  • 23 May 2025
View Post
  • Categorizing...

Booking.com terminates many partnerships with content creators

  • By Abby Crotty
  • 23 May 2025
View Post
  • Categorizing...

HBX Group announces integration with Bakuun…

  • Travel Weekly Group Ltd
  • 23 May 2025
View Post
  • Categorizing...

Crypto travellers bring triple the lifetime…

  • Travel Weekly Group Ltd
  • 23 May 2025
Sponsored Posts
  • The RFP Process for Hotel PMS

    View Post
  • Top hospitality tech trends from Mews Unfold 2024

    View Post
  • Getting Started with AI: A Step-by-Step Guide for Hoteliers

    View Post
Last Posts
  • LONDON’S ICONIC CHINA TANG OPENS AT THE LANA PROMENADE, DORCHESTER COLLECTION
    • 25 May 2025
  • WE ARE INDIGO ANNOUNCES EXCITING NEW CLIENT WIN: CLAP HOUSE IBIZA JOINS GLOBAL LUXURY ROSTER
    • 25 May 2025
  • Trinity restaurant team to open Sandwich Truck adjacent to the Michelin – Starred restaurant in Clapham Common
    • 25 May 2025
  • ALDAR UNVEILS AN OPPORTUNITY TO LIVE IN TIMELESS ELEGANCE AT WALDORF ASTORIA RESIDENCES YAS 
    • 25 May 2025
  • Rethinking the Guest Journey: Empowered, Flexible, Human – Billy Skelli-Cohen, Beaumier
    • 25 May 2025
Sponsors
  • The RFP Process for Hotel PMS
  • Top hospitality tech trends from Mews Unfold 2024
  • Getting Started with AI: A Step-by-Step Guide for Hoteliers
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.