Online platform tourism booming across Europe

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In the first three months of this year, the trend of overnight stays booked through online platforms showed a strong growth compared to the same period in 2023

Jul 31, 2024

The trend is up 28.3 per cent in the first quarter compared to the same period last year: 123.7 million nights were booked in short-term rental accommodations through Airbnb, Booking, Expedia Group or TripAdvisor. In 2023, Andalusia, Adriatic Croatia, and Provence-Alpes-Côte d’Azur are the most popular regions.

Key takeaways

The Eurostat data show that online platform tourism continued to set new monthly records in 2024: in January, there were 33.3 million nights spent in accommodations booked through online platforms (+16.7 per cent compared to January 2023), in February 41.2 million nights (+19 per cent compared to February 2023), and in March 49.2 million (compared to March 2023 this is a downright+48 per cent);
The total thus stands at 123.7 million nights in the first three months of 2024, for an overall increase of 28.3 per cent over the same period last year;
Awaiting final data on this type of tourism in the EU member countries in 2024, today Eurostat also released the 2023 regional data, highlighting the most popular destinations for tourists when they opt for short-term rental accommodation booked through online platforms.

Get the full story at Eurostat