Thoughtful Thursday: The WHATs & WHYs of Smart Pricing!

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Discover how STAAH SwiftBook’s Smart Pricing can ignite your booking strategy. This innovative feature in SwiftBook allows you to create custom discounts that cater to different guest booking behaviours, making your property more appealing and driving more direct bookings.

Why should you use the Smart Pricing feature on your SwiftBook:

Key Benefits of STAAH Smart Pricing

Enhanced Booking Strategy: Design discounts to specific guest behaviours, making your property more appealing and driving more direct bookings.
Increased Revenue: Use various discount types to increase immediate and long-term revenue by attracting different segments of guests.
Higher Occupancy Rates: Encourage early reservations and fill vacant rooms with targeted discounts, ensuring optimal occupancy.
Longer Stays: Incentivize guests to extend their visits with Multi-Night Discounts, increasing your average booking value.
Mobile Market Penetration: Capture the growing market of mobile bookers by offering exclusive Device-Specific Discounts.
Global Reach: Attract international guests with Regional Discounts, diversifying your guest base and expanding your market reach.
Immediate Cash Flow: Secure revenue in advance with Pay Now Discounts, providing a compelling reason for guests to finalize their bookings quickly.
Flexibility and Customization: Offer a range of discount types that can be curated to fit your specific needs and market conditions.
Maximized Revenue During Low Occupancy: Fill rooms during off-peak periods with Last-Minute Deals, ensuring you make the most of every opportunity.

Here’s a breakdown of the six distinct discount types available:

1) Advance Purchase Discounts

Encourage guests to plan with Advance Purchase Discounts. This option offers scaled discounts based on how far in advance a booking is made. The earlier they book, the more they save, incentivising early reservations and ensuring higher occupancy rates.

2) Multi-Night Discounts

Increase your average booking value with Multi-Night Discounts. This type of discount is scaled based on the number of nights a guest stays. Longer stays mean higher discounts, encouraging guests to extend their visit and enjoy more of what your property has to offer.

3) Device-Specific Discounts

Tap into the mobile booking market with Device-Specific Discounts. By identifying guests using smartphones or tablets, you can offer exclusive deals to those who prefer booking on the go. This personalized approach can significantly increase your mobile direct bookings.

4) Last-Minute Deals

Fill those vacant rooms and increase revenue with Last-Minute Deals. Target spontaneous bookers by offering discounts on last-minute bookings. This strategy is particularly effective during peak seasons or periods of low occupancy, ensuring you make the most of every opportunity.

5) Pay Now Discounts

Boost immediate revenue with Pay Now Discounts. Offer special rates to guests who choose to pay at the time of booking. This incentive not only secures your revenue in advance but also provides guests with a compelling reason to finalize their bookings quickly.

6) Regional Discounts

Expand your reach with Regional Discounts. Tailor your offers to guests from specific regions or countries, attracting international visitors and tapping into new markets. This feature is perfect for properties looking to diversify their guest base and enhance global appeal.

Where to find it on your dashboard:

Create Discounts as per your clientele’s behaviour by clicking on the ‘+’ button

With STAAH Smart Pricing, you have the tools to attract a diverse range of guests and increase your revenue. Start leveraging these dynamic discounts today and see the difference in your direct bookings!

For more information or to get started with STAAH Smart Pricing, visit our website.