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Google could be forced to change search

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  • 7 August 2024
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This article was written by Hospitality Today. Click here to read the original article

The ruling in U.S. v. Google could prevent the company from entering into standard search agreements

Aug 7, 2024

This approach would allow Google to remain the default search engine if device manufacturers so choose, but would prevent the billions of dollars in payments Google has made to secure that position.

Key takeaways

  • Another possible outcome could be similar to the situation in Europe under the Digital Markets Act, where users must choose their preferred browser when signing up for services from companies such as Google, Apple or Microsoft;
  • In a more extreme ruling, the judge could require Google to separate its search services from the rest of its business or impose fines for antitrust violations;
  • Users are unlikely to see any immediate changes, however, as Google plans to appeal the decision, leading to further legal battles and delays in any consequences.

Get the full story at The Guardian

Please click here to access the full original article.

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