Integrating generative AI into online travel services opens up tremendous opportunities to innovate
Aug 28, 2024
According to Trip.com, users who use the TripGenie AI tool to receive destination and itinerary recommendations are 30-40% more likely to return to the platform and have twice the order conversion rate. In addition, these users spend approximately 20 minutes more on the app than the average user.
Key takeaways
- Since launching its AI-driven travel planning tool, Trip.com has expanded its focus beyond itinerary planning to include the integration of other essential services such as flight and hotel bookings, as well as post-booking support;
- TripGenie differentiates itself from other travel planners by incorporating content from large language models (LLMs) as well as its own real-time user-generated content, including images and videos;
- Recognizing that users spend a significant amount of time comparing hotels, Trip.com introduced the Hotel Compare feature, leveraging LLMs to compare factors such as location, amenities, and preferences such as #kid-friendly, #business travel, and #value for money.
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