Travel advertisers must focus on building robust first-party data strategies to enhance user experience and drive revenue
Sep 6, 2024
Disabling third-party cookies will significantly impact the way you run marketing campaigns, making advertising more complex and performance tracking more difficult.
Key takeaways
- Currently, it’s easy to understand marketing spend, but without third-party cookies, this will become more difficult, requiring isolated analysis across channels. A strong understanding of user identity will be essential;
- The good news is that you still have time to prepare. First-party data will be key, and Expedia Group Media Solutions offers valuable insights into traveler trends and behavior, enabling precise targeting of specific traveler profiles.
Get the full story at Expedia Media Solutions