Social e-commerce platform Joyned has revealed it has appointed idustry expert Antonella Vecchio to spearhead its strategic partnerships in Europe.
Vecchio will also serve as advisor to the founders – Michael Levinson, CEO, and Jonathan Abraham, CBO.
Drawing on over 20 years of experience in travel and hospitality, Antonella’s appointment offers Joyned the resources needed to scale its innovative social revenue platform through further business development.
Joyned enables users on vendor websites to invite friends and family to discuss and make plans in a private and secure online space.
Elevating the social experience for users, it simultaneously equips vendors with previously unavailable insight into the decision-making process based on group dynamics, conversations, and intent.
Vecchio has held previous leadership roles including vice president, board member, and managing director at organisations like Sabre Corporation and Alitalia Airlines, where she spearheaded significant business transformations.
Her experience spans multiple industries, most notably technology, retail, travel, and tourism, showcasing her versatility and influence across several key sectors.
She is also the founder of High Flyer Consulting and is an advocate for diversity and inclusion.
She has served as a founding member of CHIEF UK and has actively participated in related initiatives, in addition to her membership of Women in Leadership and the Institute of Directors UK.
She said: “I’m delighted to come on board and provide business development expertise during Joyned’s next phase of growth.
“Having already overseen, guided, and directed the design and implementation of a number of business development projects, I’m confident that Joyned’s social revenue platform will continue to attract vendors given the results that have already been seen by its clients”
Levinson added: “We couldn’t be more excited to welcome Antonella to the Joyned team.
“Antonella’s expertise and passion for the travel industry align perfectly with our vision for growth and we are highly confident that the support she will provide will further accelerate our expansion and help us deliver exceptional value for forward-thinking travel and hospitality vendors.”
