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Hyatt expands luxury, lifestyle portfolio in the Americas with entry into new markets

  • HOTELSMag.com
  • 24 September 2024
  • 4 minute read
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This article was written by HotelsMag. Click here to read the original article

Hyatt Hotels Corp. is expanding its luxury and lifestyle hotels across the Americas region, with the addition of properties in new markets as well as through the expansion of its wellness offerings. The lodging company has a development pipeline of more than 20 recent and planned openings in the U.S., Canada, Mexico, Latin America and the Caribbean through 2025.

Since 2017, Hyatt has doubled the number of its luxury rooms, tripled its number of resort rooms and quintupled its number of lifestyle rooms worldwide. In its recent Mid-Year Consumer Sentiment and Travel Experiences Report, Hyatt found that 88% of its consumers are showing a steady intent for leisure travel.

“From Deer Valley to Miami to Valle de Guadalupe, Mexico, our luxury and lifestyle brands’ expansion in new and key markets is driven by our desire to offer travelers more opportunities to explore the communities our hotels are a part of and the chance to embark on experiences with Hyatt,” said Crystal Vinisse Thomas, vice president and global brand leader for Hyatt’s luxury and lifestyle brands.

Hyatt’s planned acquisition of Standard International, the parent company of The Standard and Bunkhouse Hotels brands, will diversify its lifestyle offerings. Hyatt will be introducing a new dedicated lifestyle group that will include The Standard and Bunkhouse Hotels brands, along with its restaurant and nightlife affiliates (The Boom Boom Room, The Standard Grill, Le Bain and more). Once the deal closes, Hyatt will be incorporating Standard International properties into its World of Hyatt loyalty program, which will open up more lifestyle options for the program’s 48 million members.

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Rendering of Park Hyatt Los Cabos at Cabo del Sol.

Recent and Upcoming Openings

Hyatt is gearing up to add multiple new properties in prime leisure markets in Americas this year. Some of the recent openings and renovations scheduled for this year include:

  • The Legend Paracas Resort (joined the Destination by Hyatt brand on June 18) in Peru. The 124-room resort is situated between the Paracas Nature Reserve and the Pacific Ocean and offers panoramic views of the Paracas Bay and desert hills.
  • Grand Hyatt Indian Wells Resort & Villas (opened September 9) rebranded from Hyatt Regency Indian Wells Resort & Spa in California after a $64 million renovation, including upgraded 531 rooms, which includes 39 suites which have been completed, while 43 one- and two-bedroom private villas will open by November. The hotel also has an expanded lobby, refreshed meeting and event spaces, two new dining concepts and a revitalized pool complex.
  • Hyatt Centric Delfina Santa Monica (opened September 18) marks the Hyatt Centric lifestyle brand’s sixth hotel in California and Hyatt’s 101st hotel in the state. The 315-key hotel will undergo a design enhancement this fall.
  • Thompson Palm Springs (to open on September 30) debuted with a collection of nearly all of its 168 bungalow-inspired guest rooms and suites.
  • Hyatt Centric San José Escazú (to open in October) will mark the entry of the Hyatt Centric brand in Costa Rica. Located in Plaza Tempo, the hotel features 161 rooms.
  • Hyatt Centric Santo Domingo (to open in October) will be the first Hyatt-branded hotel in Santo Domingo, Dominican Republic. Located in the city’s central area, the 130-room hotel has a rooftop bar, coffee shop, signature restaurant and lobby bar.
  • Grand Hyatt Scottsdale Resort (to rebrand in October) will be the first Grand Hyatt hotel in Arizona after undergoing a $115 million renovation and a rebrand from Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch.
  • Grand Hyatt Deer Valley (to open in November) will mark the launch of the Grand Hyatt brand in Utah and feature 436 luxury rooms and multiple dining options.
  • Andaz Miami Beach (to open in December) has been transformed from The Confidante Miami Beach to the first Andaz hotel in Florida. This hotel features an ocean-view check-in experience, 287 rooms, 64 suites, two reimagined pools and a beach house.
  • Maison Métier (will join The Unbound Collection by Hyatt this year) is a 67-room private luxury guesthouse in New Orleans, which has preserved its original architectural dating back to 1908.
Rendering of Grand Hyatt Deer Valley.

Additions in 2025

The next year will see Hyatt opening multiple luxury and lifestyle brands in key markets in Americas. The new openings in 2025 include:

  • Thompson Miami Beach
  • Cas En Bas Beach Resort St. Lucia (Destination by Hyatt)
  • Secrets Baby Beach Aruba (opening in February)
  • Park Hyatt Los Cabos at Cabo del Sol (Spring)
  • Secrets Playa Esmeralda Resort & Spa (Dominican Republic, opening in April)
  • Dreams Playa Esmeralda Resort & Spa (Dominican Republic, April)
  • Dream Valle de Guadalupe (Mexico, July)
  • Grand Hyatt Grand Cayman Resort & Spa Secrets St. Lucia Resort & Spa
  • Hyatt Centric Querétaro (Mexico)
  • Hyatt Centric Isla Verde San Juan
  • Breathless Puerto Vallarta Resort & Spa
  • Dreams Grand Island

Hyatt’s resorts, including the Inclusive Collection properties, across the U.S., Canada and Latin America have been witnessing considerable momentum this year, said Melanie Benozich, associate vice president, marketing and global branding, Hyatt Inclusive Collection. The brand is set to widen its network and open in more resort destinations, such as Aruba and St. Lucia.

Please click here to access the full original article.

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