10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Taking Stock With Teens | Piper Sandler

  • Automatic
  • 14 October 2024
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by a Hotel Marketing Flipboard. Click here to read the original article

KEY FINDINGS

  • Teen “self-reported” spending was up 6% Y/Y to $2,361 and up 4% vs. the Spring.
  • Nike maintained its No. 1 spot as a favorite brand for all teens; in footwear, NKE shed 4-points Y/Y (57% vs. 61%), with a sharp drop among females (48% this Fall vs. 56% last Fall), and the upper income cohort seeing an 11-point Y/Y decline.
  • Lululemon maintained its No. 3 rank in apparel for all teens with 5% mindshare, down 1-point Y/Y. For upper income teens, LULU lost 4-points of mindshare Y/Y.
  • New Balance moved to No. 3 (No. 4 last Fall) for upper income teens and doubled its mindshare to 8%, while for females, Adidas had the biggest increase (to 14% this Fall from 3% last Fall).
  • The core beauty wallet reached the highest level since spring 2018 at $342 (+6% Y/Y). All categories except for skincare (-4% Y/Y) grew Y/Y. Fragrance is growing the fastest at +25% Y/Y.
  • Ulta is ceding share in favorite beauty shopping destinations, now at No. 2 and 27% vs. 32% a year ago. Sephora (No. 1) lost one point of share Y/Y and Target (No. 3) gained 4 points Y/Y.
  • e.l.f. maintained its position as the No. 1 cosmetic brand, gaining 6 points of share Y/Y to 35% of female teens.
  • Teens prefer energy drinks (39%) over coffee (31%) and soda (30%). Monster, Red Bull, Celsius and Alani Nu held their top four rankings, but Celsius lost ~2pp of share vs. Spring 2024.
  • Goldfish (CPB) remained the most preferred snack, followed by Lays (PEP) then Cheez-It (K).
  • Consumers willing to try plant-based meat stabilized vs. sequential declines since Spring 2021.
  • Roblox active usage improved to 46% from 34% in Spring 2024. 17% of Teens have never played Roblox, down from 22% in Spring.
  • Among Gig Economy names, the most dominant providers are UBER in ridesharing (79%) and DoorDash in food delivery (75%).
  • 87% of teens own an iPhone and nearly 30% of teens plan to upgrade their Apple hardware in the next 6 months because of Apple Intelligence.
  • 61% of Upper Income households shop at Walmart vs. 81% of Avg. Income (75% all together). We look to future surveys to assess market share gains within upper income.
  • A higher % of teen females shop at Target vs. Walmart in non-food categories: 70% shop at Target for Beauty & Skincare and 46% for Apparel & Footwear.
  • Stanley Cups moved up to the No. 2 ‘most popular trend for teen women’ (No. 3 in Spring 2024) but also moved up to the No. 3 ‘fashion trend on its way out’ (No. 8 in Spring 2024).
     

View the press release

Elevating Your Career through Financial Education – David Lund, The Hotel Financial Coach
Trending
Elevating Your Career through Financial Education – David Lund, The Hotel Financial Coach

ABOUT THE SURVEY

The Piper Sandler Taking Stock With Teens® survey is a semi-annual research project that gathers input from 13,515 teens with an average age of 15.8 years. Discretionary spending patterns, fashion trends, technology, brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the U.S. Since the project began in 2001, Piper Sandler has surveyed more than 267,818 teens and collected over 63 million data points on teen spending.​​

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Market Trends

Work-Family Decisions Reframed: Human-Centric Leadership Starts Within

  • Automatic
  • 18 September 2025
View Post
  • Market Trends

Europe’s underappreciated superpower

  • Automatic
  • 18 September 2025
View Post
  • Market Trends

LTI announces the World’s Best Luxury Hotel Brands 2025

  • Automatic
  • 18 September 2025
View Post
  • Market Trends

CBRE Hotels Canada Industry 2026 Outlook

  • Automatic
  • 17 September 2025
View Post
  • Market Trends

New Survey: Majority of Hoteliers Scaling Back Development Plans

  • Automatic
  • 17 September 2025
View Post
  • Market Trends

The End of Pampering: Why Discomfort Will Redefine Luxury Experiences

  • Automatic
  • 17 September 2025
View Post
  • Market Trends

AHLA Survey: Majority of Hoteliers Scaling Back Development Plans

  • LODGING Staff
  • 16 September 2025
View Post
  • Market Trends

HAMA Releases Fall 2025 Industry Outlook Survey Results

  • LODGING Staff
  • 16 September 2025
Sponsored Posts
  • The Practical Guide to Hotel Automation

    View Post
  • 2025 SOCIETIES Quaterly 3

    View Post
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
Latest Posts
  • Work-Family Decisions Reframed: Human-Centric Leadership Starts Within
    • 18 September 2025
  • My comment on Jordan Hollander's post got deleted. 🤨 That post is about a HotelTechReport + Booking dot com tool that "𝘭𝘰𝘰𝘬𝘴 𝘢𝘵 𝘺𝘰𝘶𝘳 𝘵𝘦𝘤𝘩 𝘴𝘵𝘢𝘤𝘬, 𝘧𝘭𝘢𝘨𝘴 𝘸𝘩𝘢𝘵’𝘴… | Jan Popovic | 13 comments
    • 18 September 2025
  • AHLA Foundation Names Marriott CFO and EVP, Development Leeny Oberg As 2025 Peggy Berg Castell Award Recipient
    • 18 September 2025
  • No, Booking Won’t Be the Plumbing for OpenAI’s Agents
    • 18 September 2025
  • Resorts World Las Vegas’ Award Winning Contactless Checkin & Mobile Room Key Implementation
    • 18 September 2025
Sponsors
  • The Practical Guide to Hotel Automation
  • 2025 SOCIETIES Quaterly 3
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.