This year’s ‘A World for Travel’ (AWFT) event will be focussed on the transformation and adaptation of the global travel industry towards becoming fully sustainable.
Held in Seville from 23-24 October 2024, the fifth edition of the gathering will be officially opened by World Travel and Tourism Council CEO, Julia Simpson.
“This year’s event will focus on collaborative efforts amongst industry players to find solutions addressing sustainability,” said A World for Travel’s Secretary General Christian Delom.
“Lessons from the Paris Olympics will be shared to further enlighten the global travel community.”
New approaches such as ICF’s destination heat resistance planner and AXA’s pricing model, which includes a destination’s propensity for severe weather, will be shared.
Companies around the world are developing methodologies to address the impact of rising temperatures.
“Climate emergency translates into a major threat and challenge for tourism destinations,” explained Nikolaos Gkolfinopoulos, Head of Tourism, ICF.
“ICF has developed a new program providing policy and strategy advisory to tourism authorities and stakeholders based on rising temperatures and extreme heat event projections, applicable to national, regional and local levels.”
This year’s agenda will cover topics including access to green financing, what happens in mountain destinations if snowfall is compromised and important communication philosophies, plus critical messaging from the French Space Center (CNES) on lessons learned from space.
Rajan Dater of the BBC will again be the Master of Ceremonies. He will conduct one-on-one conversations with titans of industry on topics such as cool-cationing, sustainable cruising and business travel in the climate era.
“Climate change is a global problem and collaboration and sharing information is vital. I look forward to learning about new climate solutions while I am at AWFT in Spain,” said Kelly Pawlak, CEO, National Ski Areas Association (NSAA) and Mount Snow.
Focus on travel industry financing brings forward companies like the Clearsky Fund, Amadeus Ventures and Roch Ventures to share the importance of impact financing as well as identifying sustainable financing.
