Empowering Hotels to Boost Direct Bookings
One of the major advantages that nooon provides is cost-effective access to influencers, reducing the need for expensive agency fees and enabling direct engagement without intermediaries, optimizing marketing budgets. Its user-friendly tools simplify and streamline the process of selecting and managing influencer collaborations, minimizing the time and effort required for coordination.
nooon provides an all-in-one influencer workflow where hotels, and hotel groups, have full control, making it super efficient, in addition to its cost efficiency. Instead of relying on platforms like Expedia or Booking.com, which often take a hefty commission, hotels can use influencer-generated content to attract guests and book directly through the hotel’s own channels.
“We wanted to build something that not only simplifies the process but also gives hotels more control over their own revenue streams,” Riijärvi added. The result is a more strategic approach to influencer marketing that focuses on measurable outcomes, such as increased occupancy and enhanced guest experiences.
The platform enables hotels to track key performance metrics of their influencer campaigns, making it easy for managers to understand and present the impact of their marketing efforts. nooon aims to empower hotels with the ability to track the return on investment (ROI) of their influencer campaigns in real time, with plans to implement this feature in the near future.
Since launching, nooon has rapidly gained traction in the European market, currently serving more than 40 hotels. The platform is well on its way to surpassing 100 hotel partners, with ambitions to further extend its global reach. To fuel its growth, nooon recently completed a successful angel funding round, attracting high-profile investors including Peter Vesterbacka, the creator of Angry Birds, and Janne Majaniemi from WOLT. In addition to its platform relaunch and expansion, nooon recently won the Arctic 15 competition, securing additional funding. The competition win is a testament to the platform’s potential to become a key player in the hotel technology space.
Looking Ahead: Scaling and Evolving
As nooon prepares for its next funding round and expands its footprint globally, the company’s trajectory signals a promising future, not only for the startup itself but also for the broader hospitality industry, which stands to benefit from a more streamlined and effective approach to influencer collaborations.
