More accurate sentiment analysis and keyword analysis
The latest update to the sentiment analysis feature on the TourReview software changes the way online reviews from various OTAs are filtered and sorted.
This new capability enables a more precise analysis of customer sentiment across multiple platforms and products.
It analyses the text in each review and compares it to the star rating, so the operator can see at a glance whether the review was positive, passive or negative, depending on what the traveller wrote.
In addition, it launched keyword analysis so that each operator can track its reviews in more detail – for example, to know and filter how many reviews talk about a particular tour guide, and reward them if they have very good reviews, or draw their attention to them if their reviews are low or negative.
“Online reviews are a key factor in potential customers’ decision-making process,” said Juana Muro, COO of TourReview.
”TourReview’s solution is designed to help businesses manage their online reputation by focusing on customer feedback.
“We are continuously developing and enhancing our software to provide our clients with the most effective tools to drive sales.
“Our recently launched sentiment and keyword analysis technology will assist for our users in optimising their products.”
